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http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
QR Code PrimerQR Code Primer
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Who Am IWho Am I
@JasonPinto
CMO,
interlinkONE
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Who is interlinkONEWho is interlinkONE
• MFSA Gold Partner• Marketing Software• Wilmington, MA• http://
interlinkONE.com
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Webinar OverviewWebinar Overview
• QR Codes – Why Should We Care?
• Creation and Design• Best Practices for
Implementation • How Do I….
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
QR Codes: QR Codes: Why Should Why Should We Care?We Care?
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
The Game-ChangerThe Game-Changer
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
July 2011 StatisticsJuly 2011 Statistics
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Knowledge is SpreadingKnowledge is Spreading
• “Almost half of all smartphones have downloaded an app capable of scanning a QR code”
Source: http://ilnk.me/9c89
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Meet the QR CodeMeet the QR Code
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
QR = “Quick Response”QR = “Quick Response”
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Applications for ScanningApplications for Scanning
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Year of Birth = 1994Year of Birth = 1994
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
QR Codes: QR Codes: Creation & Creation & DesignDesign
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Creation OptionsCreation Options
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
What To Look for In a Creator
What To Look for In a Creator
• Can you change the URL?• Do they shorten the URL?• Bulk-Upload Capability• Measurement and Tracking?
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
QReateAndTrack.comQReateAndTrack.com
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
QR Options Other than URLs
QR Options Other than URLs
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Simple vs. ComplexSimple vs. Complex
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Not Every Pixel is NeededNot Every Pixel is Needed
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Insert A LogoInsert A Logo
http://ilnk.me/QRLogo
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Color Choice OptionsColor Choice Options
• Contrast is key!• Test, test, test!
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Use of Color, Logo, & Pattern
Use of Color, Logo, & Pattern
http://ilnk.me/QRPattern
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Important! Include Padding
Important! Include Padding
Do Not Follow This Example!
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Super-Sizedfor Buildings& Billboards
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Business Card SizeBusiness Card Size
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Custom QR CodesCustom QR Codes
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Best Practices Best Practices for for ImplementingImplementing
QR CodesQR Codes
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Shorten the URL!Shorten the URL!
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Provide Clear DirectionsProvide Clear Directions
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Mobilize Your Content!Mobilize Your Content!
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Mobile Needs…Mobile Needs…
Inquiry Forms
Social Integration
Easy to See & Click
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Mobile NetworkingMobile Networking
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Ask – Why Would You Scan?
Ask – Why Would You Scan?
• Provide Directions / Map• Click-to-Call or Click-to-SMS• To Easily Learn Important Details• To Opt-In for More Information
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Say “No” to Too Much!Say “No” to Too Much!
http://www.flickr.com/photos/random_j/1126645979/sizes/m/in/photostream/
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Track, Measure, TestTrack, Measure, Test
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Track, Measure, TestTrack, Measure, Test
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
How Do I…How Do I…
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Make MoneyMake Money• Custom QR
Code Design
• Mobile Website Creation
• Build their Database!
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Make Money (cont.)Make Money (cont.)• Reporting
• Multi-Channel (i.e. PURL vs. QR)
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Create Personalized QR Codes
Create Personalized QR Codes
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Bulk/PURLs QR Codes (cont.)
Bulk/PURLs QR Codes (cont.)
QReateAndTrack.com
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Create a Mobile WebsiteCreate a Mobile Website
• Custom Code• Third Party Services• Mobile Website Building
Applications
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
iFlyMobi: Product Features
iFlyMobi: Product Features
Easily Build Mobile Websites
Color-Scheme Pickers
WYSIWYG Editor
Form Builder
Real-Time Reporting
http://iFlyMobi.com
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Templates For Different Needs
Templates For Different Needs
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Easy to Use Admin Features
Easy to Use Admin Features
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Color Scheme/Picker Options
Color Scheme/Picker Options
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Mobile FormsMobile Forms-For surveys, inquiries, lead generation, registrations, etc.
-Specify response routing information for each form
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Don’t Forget FundamentalsDon’t Forget
Fundamentals• Give a compelling reason to scan• Know your audience• Focus on the mobile experience
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Download QR Code Tool Kit
Download QR Code Tool Kit
TheQRToolKit.com
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
How Can interlinkONE Help?How Can interlinkONE Help?
• QReateAndTrack.com
• iFlyMobi.com
• Call us with questions!978-694-9992
http://interlinkONE.comCopyright 2011. interlinkONE, Inc.
Thank You!Thank You!
• Any questions?