Recruiting and Social Media

David Bizer, Staffing Manager

Bratislava – 23 September 2009

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Agenda

1. Social Media Overview

2. The HR Professional’s Role

3. Case Studies

4. Viral Marketing/Community Building Outside

Recruitment

5. Getting Started

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Social Media Overview

Before you do anything, ask yourself -- What does success

look like?

Source: http://www.youtube.com/user/Socialnomics09

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Definition

Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.

Social media supports the human need for social interaction with technology, transforming broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.

Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).

Source: Wikipedia

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What is it really?

It’s about people having conversations online

Source: theconversationprism.com

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Key Statistics for Human Resources

2/3 of the Global Internet population uses social media

Visiting social sites is now the 4th most popular online activity – ahead of email

Time spent on social media equals 10% of all online time

Source: Nielsen, Global Faces and Networked Places 2009

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13 hours of video uploaded to YouTube every minute

3.6 Billion photos uploaded to Flickr

3 million tweets per day on Twitter.com

5 Billion minutes spent each day on Facebook

Volume

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93% of Social Media users believe companies should have a presence in Social Media

*Cone, Business in Social Media Study, September 2008

Companies and Social Media

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Agenda

1. Social Media Overview

2. The HR Professional’s Role

3. Case Studies

4. Viral Marketing/Community Building Outside

Recruitment

5. Getting Started

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Define your strategy

Control your employment brand

It’s not an advertising campaign, it’s a conversation

Don’t do it alone, partner with your business

Your job

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Agenda

1. Social Media Overview

2. The HR Professional’s Role

3. Case Studies

4. Viral Marketing/Community Building Outside

Recruitment

5. Getting Started

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Case Studies - Recruitment

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Connecting with your audience

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Join the community

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375 members!

Fresh, relevant content is key

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Integrating your channels

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Using video

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Know your audience

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More than just a job

This 1.7 million dollar campaign netted ~330 million dollars in global publicity for Tourism Queensland.

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Keep them connected and engaged

Latest Campaign Statistics:

8 million visits

94,000 subscribers

3380/6119 twitter followers

9646 facebook fans

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ShareThis

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Agenda

1. Social Media Overview

2. The HR Professional’s Role

3. Case Studies

4. Viral Marketing/Community Building Outside

Recruitment

5. Getting Started

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What is #moonfruit ?

What’s your passion?

Viral marketing and communities

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Twitter campaign – viral success

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Followers

7 days500,000 tweets3000 images500 videos

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Food is my passion

Think about one of your passions and discover the power of social media.

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Agenda

1.Social Media Overview

2.The HR Professional’s Role

3.Case Studies

4.Viral Marketing/Community Building Outside

Recruitment

5.Getting Started

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Did you answer the question? What do you want to get out of this?

Now another – who is your audience?

And another – what content will appeal to them?

Listen, Engage, Measure, Repeat

Get started now

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Tips for Facebook, Twitter, Blogs, etc

Describe Employee Programs

Interview Employees

Highlight Benefits

Share Interviewing Do’s and Don’ts

Link to thought-leadership pieces your executives write

Publicize Events

Celebrate Success

Post photos from company events

Announce a key hire

Give Career Advice

Use your video content

Remind your audience of presence on other networks

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Questions?

Thank You

&

Keep Connected

http://www.linkedin.com/in/bizer

davidbizer@gmail.com