Post on 21-Jul-2015
transcript
INDUSTRY PROFILE
Reliance Group
Founded 1966
Founder Dhirubhai Ambani
Headquarters Mumbai, Maharashtra, India
Key people Mukesh Ambani , Anil Ambani
Area Served Worldwide
Products Crude oil, Natural gas, Petrochemicals,
Petroleum, Polyester, textiles,Retail, Telecom
COMPANY PROFILE
Type Supermarket
Founded 30 October 2006
Headquarters Mumbai, India
Key people Mukesh Ambani, CEO
Industry Retail
COMPETITORS ANALYSIS
STORE FORMAT
(CATEGORY)
RRL’S (Reliance
Group’s)
VENTURE
COMPETITIONINDUSTRIAL IST
GROUP/FAMILY
Malls and HypermarketsRELIANCEMART
®
Pantaloons Retail (47)
Pantaloons Factory Outlets
(37)
Big Bazaar (116 stores)
Big Bazaar Best Deals (3
stores)
Big Bazaar Express (3 stores)
BIYANI GROUP
Star India Bazaar TATA GROUP
Shopper’s Stop (27 stores) K. RAHEJA GROUP
Spencer’s Hypermarket (250
stores)
RPG (Ram Prasad
Goenka) GROUP
Organized ‘Kirana’ or
Neighborhood grocery
stores and grocery
supermarkets
RELIANCE FRESH ®
RELIANCE SUPER ®
RELIANCE DELIGHT ®
Food Bazaar (168 stores) BIYANI GROUP
Food WorldRPG (Ram Prasad
Goenka) GROUP
Organized ‘Kirana’ or
Neighborhood grocery
stores and grocery
supermarkets
RELIANCE FRESH
®
RELIANCE SUPER
®
RELIANCE
DELIGHT ®
Food Bazaar (168 stores) BIYANI GROUP
Food WorldRPG (Ram Prasad
Goenka) GROUP
Trinethra /Birla Supermarkets
(619 stores)A.B. BIRLA GROUP
Apparels and fashion
accessories
RELIANCE
TRENDS ®
Brand Factory, Fashion
Station, Blue Sky, Celio,
Central, Lee Cooper
BIYANI GROUP
Trent Westside (38 stores)
Trent Fashion YatraTATA GROUP
Consumer ElectronicsRELIANCE DIGITAL
®Croma Retail (34 stores) TATA GROUP
Books and Music storesRELIANCE
TIMEOUT ®
Depot (116 stores) BIYANI GROUP
Landmark (10 stores) TATA GROUP
Jewels Reliance Jewels ®Navaras BIYANI GROUP
Tanishq Jewellery TATA GROUP
• 1.It is Indian retail chain with 900+ stores in 80 cities in India
• 2.Hyper market with 95000 markets with tailoring, shoe and watch repair, laundry
• 3.It owns various private label brands.
• 4.It has strong distribution network- 1600 channels in villages.
• 5. Strong backing of the parent company
Strength
• 1.Product variety is available but more SKUs are not present due to inefficient back end infrastructure
• 2. Poor inventory control at certain locations is a concern
Weakness
• 1.Sourcing directly from farmers; no middlemen could earn more profit as number of farmers will increase five times in next 5 years
• 2.Leveraging on brand name and entering into Reliance saloon
• 3.Large potential to reduce operation cost in cities using strong supply chain
Opportunity
• 1. Strong competition globally from Carrefour, Metro A.G., Tesco
• 2.Operationg cost are too high
• 3.Wallmart is biggest competitor when it comes to sourcing/ backward integration
Threats
MARKET SEGMENTATION
Geographic Nations, states,
regions or cities
DemographicAge, gender,
family size and life cycle orincome
PsychographicSocial class, lifestyle,
or personality
BehavioralOccasions, benefits, uses,
or responses