Responsible innovation

transcript

Gustavo Giorgetti December 2012

“RESPONSIBLE

INNOVATION” for the sustainable development

of our own community

Is possible to talk about

innovation levels?

LEVEL 1: Face the PROBLEM. It Analyzes the existing PROBLEM.

– It doesn’t question about the type of product or service.

– It doesn’t explore to replace the need.

LEVEL 2: Dissolve the PROBLEM. It questions and replaces the PRODUCT or

SERVICE. – It keeps need as a constant.

LEVEL 3: Redefine the PROBLEM. It analyzes the validity of the NEED.

It tries to replace the need.

3 Innovation levels (by Carlos Matus)

3) Needs

2) Solutions

1) Problems

Hierarchy of INNOVATION

Long term

Middle term

Short term

1. Follow the levels of innovation hierarchy:

3). Needs, 2). Solutions, 1). Problems.

2. All innovations have to respect the nature of

things, it means the primary needs.

3. The speed of innovation is primarily based on

Reuse, Share and finally Compete.

4. Be responsible when innovating, avoiding to create

the bad diversity which blocks the specialization.

5. Evolve joining and separating to maximize reuse

and share development in chains of value for our

local community.

Chain of conclusions

Which are the types of needs

of any human activity?

Hierarchy of NEEDS

Physiological

Safety

Love/belonging

Esteem

Self-fulfilment

Maslow

Quality DATA from the

Authentic Sources

REUSABLE for

everybody

(understandable)

Shared INFORMATION

Ken Orr

The needs we are looking for come from these hierarchies

PEOPLE totally involved

Using RELATIOSHIPS

synchronized with the

context

Only ADDING

Efficient SOLUTIONS

Theory of Quality Management

EXPECTED

WANTED

EXCITING

Added value for client

Karl Albrecht

local community.

How can we speed up the

innovation process?

Evolution with integrated models

The integrated innovation

Solution 1 Solution 2 Solution 3

Reusable integrable models Integrated models are not easy

to be reused

The innovation accelerates geometrically

when reusability is allowed

need B

need C

need A

Solution 1

Solution 2

Solution 3 Applications

Device

Charger

Solution 1 Solution 2 Solution 3

Charger

Device

Reusable integrable models Transformed Integrated models

The innovation accelerates geometrically

when reusability is allowed

The last mile

diversity

Long Tail

The Reusability empowers the specialization

Every SOLUTION can only progress

inside of its own paradigm

Open government

Shared DATA from Authentic Source

Flexible inter-

areas/government bodies

PROCESSES

SERVICES

Open and scalable

Digital urbanism

Evolution of the solution

INTEGRATED

(ilusion)

evolution

in layers

INTEGRABLE

local community.

Diversity is always good?

There 2 types of DIVERSITY

The artificial diversity created by the solutions

is like Cholesterol:

(the GOOD one) => the diversity to support:

there are different external and internal needs

that require to be supported by SOLUTIONS.

These solutions have to be ADAPTABLE to the

needs with FLEXIBILITY and Sustainability.

(the BAD one) => the diversity to avoid:

“it makes its own way”, it doesn’t attach to

standards, stops sharing solutions, lacks of

flexibility and sustainability

diversity

The solution has to handle and support

diversity (sensitivity)

but don’t try to reinvent the wheel,

reuse what does work instead

local community.

How to evolve in community

inside of a solution paradigm?

Case: The plugs in Argentina

Problem:

Diversity of

Solution the

argentine socket

“zapatilla”

1st solution: contain in a SEPARATED way

2nd solution: combine integrating parts, it means “JOIN”

Separate

Monolithic hi-fi

stereo systems

“COMBINED”

Components stereo system

All in One using many

connectors

The temporary validity of the decision to

JOIN or SEPARATE is taken

depending on changes of the context.

Case: The Sound Systems and Video Devices

Sometimes to manage correctly diversity it is necessary to SEPARATE

and other times to JOIN.

But: When to JOIN and when to SEPARATE?

The correct answer is taken from some drivers

obtained from CONTEXT

They should JOIN:

• MATURE products

• High affinity functional/use

• Same speed of CHANGE

• Same level of RISK

They should SEPARATE:

• NEW products in evolution.

• Diversity functional/use

• Different speed of CHANGE

• Different level of RISK

CONCLUSIONS…JOIN vs SEPARATE

JOIN SEPARATE

indentifying the

DRIVER,

We will know

which is the right

answer

JOIN vs SEPARTE

“Zapatilla “Model 1980 “Zapatilla” Model 2000

CONTAINER

El The container or framework is

composed of the elements shared

with the whole diversity (for example:

they are the cables, fuse and the

frame of a socket).

DRIVER:

Do plugs continue CHANGING?

If plugs won’t change anymore If new plugs appear

1. The elements suffer quicker

changes.

2. The container/framework

changes slower.

Case: the plugs in Argentina

SEPARATE

Case: The sound systems and Video devices

SEPARATE

The PARADIGM of the solution can be broken with a new higher

level innovation …and REPLACE the paradigm with a new one.

SEPARATE

Paradigm CHANGES

as so does CONTAINER

NEW PARADIGM:

Wireless Energy more

efficient than the Wired

Electricity.

It doesn’t make sense using electrical

socket in the new paradigm

DESTRUCTIVE

INNOVATION

Creativity or Destructive Innovation Joseph Schumpeter ?

“The raise and fall of companies unleashes innovation and finally it makes economy stronger”

The creativity or destructive innovation generates

profits in the community.

The no responsible innovation

(creating bad diversity and avoiding reusability)

generates losses in the community.

Separate BAD DIVERSITY

from the GOOD one

Use STANDARS or

standardise

Standardise articulations then

JOIN and/or SEPARATE

SOLUTION

that I can SHARE

1 2 For the NEW stuff For the OLD stuff

Identify primary NEEDS

Innovate using other

nature SOLUTIONS Identify secondary

Identify the PROBLEMS

The “zapatilla” paradigm

3) Needs 2) Solutions 1) Problems

Responsible Innovation

local community.

Gustavo Giorgetti

¿ Do you have any question?

Thank you very much for your attention.

twitter: @Gus_Giorgetti

mail: gustavo.giorgetti@gmail.com

blog: http://paradigmazapatilla.wordpress.com

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