Post on 03-Apr-2018
transcript
7/28/2019 Retail Marketing PPT
1/15
7/28/2019 Retail Marketing PPT
2/15
Presented by. . .
SAMVEDANA SAMAJIK ANDSWAYAMSEVI SANSTHA,
SATARA
7/28/2019 Retail Marketing PPT
3/15
RETAILING MEANS SELLING OF GOODS ORSERVICES TO FINAL CONSUMER FOR THEIR OWN
.
RETAILING INCLUDES ALL ACTIVITIES INVOLVEDIN SELLING GOODS OR SERVICES DIRECTLY TO
,
BUSINESS USE.
7/28/2019 Retail Marketing PPT
4/15
ATypicalChannelofDistribution
Manufacturer
Retailer
WholesalerFinal
7/28/2019 Retail Marketing PPT
5/15
RETAILING WHOLESELLINGETAILING
IT INVOLVES
WHOLESELLING
IT INVOLVESSELLING OF GOODS
& SERVICES TO THE
SELLING TO
INDIVIDUALS &
CONSUMERS FOR
THEIR PERSONAL
FOR THEIR
BUSINESS USE.
CONSUMPTION.
7/28/2019 Retail Marketing PPT
6/15
RETAILERS
OWNERSHIP
BASED
PRODUCTLINE
BASED
NONSTORE
RETAILING
INDIVIDUAL SPECIALITYSTORES
DEPARTMENTSTORES AUTOMATICVENDING
FRANCHISEDISCOUNT
STORES
SUPERMARKET
CONVENIENCESTORES
DIRECTSELLING
DIRECTMARKETING
7/28/2019 Retail Marketing PPT
7/15
RETAIL MARKETING
DEFININGATARGETMARKET
CHOOSINGTHERETAILINGMIX6PS
PRODUCTOFFERING
PROMOTIONSTRATEGY
PLACE(SITELOCATION)
PRESENTATION(DISPLAY&ADVT.)
PERSONNEL(CUSTOMER
SERVICE)
7/28/2019 Retail Marketing PPT
8/15
EMERGENCE OF GLOBAL
RETAILING
INCREASEDFOREIGNTRAVELBYCONSUMERS
SATELITETELEVISIONWHICHHASCREATED
GLOBAL
CUSTOMER
DECLININGENTRYBARRIERSALLOVERTHEWORLD
7/28/2019 Retail Marketing PPT
9/15
Retail in India is still at earl sta e.
There are only a handful of companies with a retailbackground such as PANTALOONS .
New retail stores have traditionally startedoperations in cities like Mumbai and Delhi wherethere has been an existin base of metro olitanconsumers with ready with cash and global tastes .
The new entrants to the retail scenario should first
en er sma er c es ra er an ocus ng on onymetros.
7/28/2019 Retail Marketing PPT
10/15
INDIAN RETAIL SECTOR CAN BE BROADLY
:
Health & beauty product
Home furniture's and house hold goods Durable goods
Personal goods
7/28/2019 Retail Marketing PPT
11/15
INDIA RETAIL BY 2007-08NDIA RETAIL BY 2007 08 50 million sq ft of quality space under development 7 major cities to account for 41 million sq ft
development 300 malls, sho in centers and multi lexes
under construction To open 35 hypermarkets, 325 large department
stores, 1500 supermarkets and over 10,000 newoutlets
7/28/2019 Retail Marketing PPT
12/15
. Multiple drivers leading to a consumption boom:
y Favorable demographicsy Growth in incomey Increasing population of women
y Raising aspirations : Value added goods sales
Food and apparel retailing key drivers of growth. Growing number of double-income households.
Rural markets emerging as a huge opportunity for retailers reflected in the share ofthe rural market across most categories of consumptiony s expermen ng w re a ng roug s e- oupa an oupa agar
rural hypermarkets.y HLL is using its Project Shakti initiative leveraging women self-help groups to
explore the rural market.y
an aggregator and serve the rural markets. IT is a tool that has been used by retailers ranging from Amazon.com to eBay to
radically change buying behavior across the globe.
Companies using their own web portal or tie-sups with horizontal players likeRediff.com and Indiatimes.com to offer products on the web.
7/28/2019 Retail Marketing PPT
13/15
Major Retailers
z Indias top retailers are largelylifestyle, clothing and apparelstores
z This is followed b rocer
Leading Retailers
stores
z Following the past trends andbusiness models in the west
retail giants such asPantaloon, Shoppers Stopan es ye are e y o argemetros and small cities almostdoubling their current numberof stores
z These Walmart wannabeshave the econom of scale to
be low medium cost retailerspocketing narrow margin
7/28/2019 Retail Marketing PPT
14/15
CONCLUSION
THE RETAIL SECTOR IS BOOMING GRADUALLY ININDIA DUE TO SEVERAL FECTORS, THEPRINCPAL DRIVERS OF GROWTH ARE HIGHERDISPOSABLE INCOMES & INFORMEDCUSTOMERS WITH THE ACCESS TO MULTIPLE TVCHANNELS AND INTERNETS, COMPETITION INDIFFERENT PRODUCT & SERVICES IS YETIFFERENT PRODUCT & SERVICES IS YETANOTHER IMPORTANT DRIVER .
7/28/2019 Retail Marketing PPT
15/15