Retailer Workshop The Business of Supplements:

How to Attract the Loyal Supplement Buyer

Think like Google•What does Google do? •Answers every question•65% of web searches are health related

Goals for Today

• 1 New idea to put into action• 3 Secret Marketing Ingredients• 26 Ways for Retailers to Stand Out from

the Crowd and Get Fresh Customers Daily

What’s your biggest challenges?

How to Stand Out in a Sea of Competition & Build Loyal Customers

Know Who You Are & Show It

Who are your customers?

3 Key Ways to be Awesome!1. Customer Service 2. Products & Merchandising3. Marketing (including online)

Be the Expert, Provide Guidance

Provide Theatre!

Be the Hello of the Day!

Remember Names & Preferred Products

Find the Fabulous Finds!

Secret Marketing Ingredient #1 What do these products have in common?

Secret Marketing Ingredient #1

Marketing Opportunities• In store events• Joint Venture• Educational opportunities• Online marketing

Educational Opportunities

Use Natural Partners- Suppliers Bonus: Energize your staff!

Who can you naturally partner with?Send a letter, email or discount to lists of local:•Nutritionists•Naturopaths•Fitness centers•Day spas•Chiropractors •Yoga studios•Acupuncturists

Awesome Marketing Educational opportunities• Partner with Suppliers, Joint Ventures• In store events

Online Marketing

Keys to Google

• Titles (use keywords)• Your Location (keywords)• Description of site

Common Problems

• Too busy• Competing on cost• No valuable content

Secret Marketing Ingredient #2

Connect with Customers

“About” PageTell your Story

My Favorite Health Food Store

53 x More Powerful than other online marketing

Secret Marketing Ingredient #3

Google Video

Video Shows…• How to use products• Customer testimonials• Your staff• New products• Recipes

What’s Your New Action Idea?

Free Conference Report:

• 26 Ways for Retailers to Stand Out from the Crowd and Get Fresh Customers Daily

• Power Point Slides