Post on 10-May-2015
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LA REVOLUCIÓN DEL CONTENIDO CONCISO
por @wendytapia
2009: REDEFINIENDO LA NOTICIA DE
ULTIMO MINUTO
@TwitterAdsUK
@TwitterUK
London helicopter crash 16 Jan 2013Choque helicoptero Londres 16 Ene 2013
@TwitterAdsUK
@TwitterUK
8:03 AM
Aaron James Rodgers @bottle_bohemia
Just witness an horrific crash! Helicopter hit a crane, spiralled into the ground! pic.twitter.com/oZ6wFWJT
248 RETWEETS
16 FAVORITES
@TwitterAdsUK
@TwitterUK
Quin @QuinMurray
Helicopter just hit a crane and crashed a few metres in front of me in vauxhall. Completely shaken. pic.twitter.com/2YJvzsp3
2,379 RETWEETS
100 FAVORITES
8:05 AM
@TwitterAdsUK
@TwitterUK
BBC Radio 5 live @bbc5live
BREAKING: Reports a helicopter has crashed at South Bank in London. Live: ow.ly/gQUoy
8:13 AM129 RETWEETS
2 FAVORITES
@TwitterAdsUK
@TwitterAdsUK
@TwitterUK
Craig Jenner @craiglet
Helicopter just hit our building in vauxhall pic.twitter.com/HbktDNkp
2,563 RETWEETS
116 FAVORITES
8:15 AM
@TwitterAdsUK
@TwitterUK
BBC Breaking News @BBCBreaking
#Helicopter crashes during morning rush hour near #Vauxhall station in south London, witnesses report - no official confirmation
8:17 AM1,441 RETWEETS
19 FAVORITES
Twitter, Inc. | Confidential
�10
Twitter, Inc. | Confidential
�11
Tweets Total: 31 millones Tweets dia de elecciones
Tweet mas retweeteado** 1M+
2011: DANDO VOZ
TWITTER HOY
1 BILLON TWEETS CADA 2 DIAS
source: Twitter Internal Jan 2014
76% USUARIOS DE TWITTER USAN CELULAR
source: Twitter Internal Jan 2014
MAS DEL 50% DE LOS USUARIOS DE TWITTER DICEN QUE TWITTER LES DA LAS NOTICIAS MAS RECIENTES MAS RAPIDO QUE NINGUNA OTRA FUENTE
EMEA user deep dive Q4 2013 Twitter is the Live medium Q4 2013
EN VIVO PUBLICO
CONVERSACIONAL
L2012 Pool Camera @L2012PoolCam
That’s definitely not a jellyfish, right? They told me there were no jellyfish in this pool. #London21012 pic.twitter.com/GGm7FLHl
1,441 RETWEETS
477 FAVORITES
@TwitterAdsUK
EN TWITTER HAY MUCHAS MANERAS
DE CONECTAR
66% DE LOS USUARIOS DE TWITTER REALIZAN UNA BUSQUEDA POR LO MENOS UNA VEZ AL DIA
EMEA user deep dive Q4 2013 Twitter is the Live medium Q4 2013
MOMENTOS TELEVISION !
@TwitterAdsUK | Confidential@TwitterAds | Confidential �22
@TwitterAdsUK | Confidential �23
LA REVOLUCION RADICA EN
FUNDAMENTOS BASICOS
@TwitterAdsUK | Confidential@TwitterAds | Confidential@TwitterAds | Confidential �25
1. CREA IMAGEN AUTENTICA Y ACCESIBLE
INFORMATIVO !
ENTRETENIDO !
UTIL !
RELEVANCIA !
@TwitterAdsUK | Confidential@TwitterAds | Confidential@TwitterAds | Confidential �27
Tomar riesgos
2. PLANEA PARA EL MOMENTO
DIA A DIA
EN VIVO
PLANEADO
NO PLANEADO
IMPREDECIBLE
SIEMPRE PRESENTE EVENTO
CAMPAÑA
@TwitterAdsUK | Confidential@TwitterAds | Confidential@TwitterAds | Confidential �29
3. MUESTRA PULSO & PASION
DIALOGO PERSONALIZACION
CONSIDERACION
HUMOR
HUMILDAD
!
!
Twitter, Inc. | Confidential
Twitter, Inc. | Confidential
DIALOGO
PERSONALIZACION CONSIDERACION
HUMOR
HUMILDAD
!
!
DIALOGO
PERSONALIZACION
CONSIDERACION HUMOR
HUMILDAD
!
!
DIALOGO
PERSONALIZACION
CONSIDERACION
HUMOR HUMILDAD
!
!
DIALOGO
PERSONALIZACION
CONSIDERACION
HUMOR HUMILDAD
!
!
Ashley Roberts @AshleyRoberts61
Oh @O2 have said sorry. Nice. So when I don’t pay my bill for another month will a sorry do? How about a***-f***ing your mothers you twats?
1,168 RETWEETS
372 FAVORITES
DIALOGO
PERSONALIZACION
CONSIDERACION
HUMOR HUMILDAD
!
!
O2 in the UK @O2
@AshleyRoberts61 She says no thanks.
Ashley Roberts @AshleyRoberts61
Oh @O2 have said sorry. Nice. So when I don’t pay my bill for another month will a sorry do? How about a***-f***ing your mothers you twats?
473 RETWEETS
186 FAVORITES
DIALOGO
PERSONALIZACION
CONSIDERACION
HUMOR
HUMILDAD !
!
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MARK LITTLE, CEO STORYFUL
#GRACIASMI TWITTER ES SU TWITTER @WENDYTAPIA