Romancing the Media for

Coaching Business

How coaches can create a buzz in the media

Andrew Chow Founded

Ideamart (S) Pte Ltd since 1994 . Ideas & Concepts since 2002

Table For Six since 2008

Education : Thames Valley University, UK

Business Awards

STB Business Award – Most Innovative Marketing Initiative award

2007

Spirit of Enterprise 2008

Successful Entrepreneur 2010

Spirit of Service 2012

Certification : NLP Practitioner & Certified Life Coach

Forte

Life Coaching

Public Relations Strategy

Social Media Strategy

Personal Branding

Professional Affiliation

Approved NCSS Training Provider

WDA ACTA-certified

Asia Professional Speakers - Singapore

Media Publicity for Coaches

Agenda

Understanding Publicity

Overview of Singapore Radio 938live

programs

How to propose a series of Talk Shows on

Radio?

How to become a regular guest?

How to leverage on media publicity for

future marketing?

Media Publicity for Coaches

What will

this be?

YOU

What kind of

News Maker?

Ice

Breakers

Media Publicity for Coaches

Understanding Publicity

Media Publicity for Coaches

Which programs on Singapore

Radio are suitable for you?

Radio 938live (only Talk Show Radio in Singapore)

Expert Views

Media Publicity for Coaches

Daily Motivational

Media Publicity for Coaches

Group Interactive

Media Publicity for Coaches

Conversational

Media Publicity for Coaches

Business Nuggets

Media Publicity for Coaches

How to Propose a series of

Talk Shows/Interviews

Prepare all the Questions

for your Host

Media Publicity for Coaches

Prepare 2 versions of answers:

Short & Long

Media Publicity for Coaches

Leverage on current hot topics

(link to your forte)

Media Publicity for Coaches

Be a Regular Guest!

How to get invited back on radio over and over again

Remember the host’s

Professional Interest

Refer other coaches to radio host

(form a Team of 3)

Michael Podolinsky

Media Publicity for Coaches

Recommended other great guests

to their shows

Media Publicity for Coaches

Remember the host’s

Professional Interest

Mention other topics of interest

in the conversation

Media Publicity for Coaches

Make your pitch only at the very end

Media Publicity for Coaches

After the interview, fulfill all

promises made on air quickly

Media Publicity for Coaches

How to leverage on media

publicity for marketing?

Share on Social Media

Slideshare : Powerpoint

Podcast : Radio

Youtube : TV

Blog : transcript of interview

Media Publicity for Coaches

Spin it on other Mass Media

Send info to other media for new pitches

Follow the format and record your own

version

Media Publicity for Coaches

Questions & Answers