Post on 20-Jan-2016
transcript
RRO Rights Managementin Digital Environment
Olav Stokkmo, Chief Executive, IFRRO
5 April 2011 Polska Kziaska Conference, Krakow
Starting point: RROs complement individual licensing
DIGITAL MANDATES AND LICENSING By RROs
RRO Collective Management Complements individual management
• One to One / Many: Individual management
• Many to One / Many: Collective management
as individual licensing is
• Impossible• Typically Orphan works
• Impracticable or Insufficient• Typically Multiple copying & Out-of-Print works
RRO licences complement individual management
Aims of © licensing by RROs – review
• Reflect rightholder mandates• Access on mutually agreed terms• Large scale copying of © extracts• Voluntary and statutory• Remuneration and information
Content of RRO licences
• Limited extracts• 5-15%; chapter; article• Personal and Internal use
• Permitted uses• Photocopying and scanning• Download, store, print, internal dissemination, external
dissemination
• Authorised users• Terms• Fees• Usage reporting requirements• Compliance awareness
Analogue and Digital environments Differences between RROs
Often same/similar:
Uses
User groups
Rightholder groups
Often different:
Operating Systems
Permissions/restrictions
Photocopying
Often same/similar:
/
Often different:
Uses
User groups
Rightholder groups
Operating Systems
Permissions/restrictions
Digital
Every decision is like surgery. It is an intervention into a system and therefore carries with it the risk of shock.
Peter Drucker, The Effective Executive
BUSINESS DEVELOPMENT(IFRRO and the Digital Arena: IFRRO Tools)
IFRRO and Business ModelsDevelopment
• Improve communication through identifiers
and standards development• ONIX, ISTC, ISNI; ARROW
• (Bilateral) Agreements between RROs• REM; Tools; Models
• Business Models• Forum• Manuals; Templates• Studies
IFRRO Documents to facilitate Agreements
Analogue and Digital environments• Agreements between RROs
• Sample Bilaterals• Type A and Type B; Explanatory Memorandum
• Code of Conduct
• Relationship between RROs
Digital environment• REM (Repertoire Exchange Mandate)
• Mandate from authors/publishers to RROs - Principles
• HTAR (Headings & Toolkits Agreements between RROs)• Headings; Examples of wording; How HTAR relates to REM
REMKey Principles
Principles
• Opt in and Opt out possibilities
• Not conflict with primary use
• Right to information
• Local rightholders support required
• Rightholder set prices; Enable default price
• Observe moral rights
2009 - 2010 IFRRO Member Surveys
DIGITAL MANDATES AND LICENSING By RROs
Content of mandate
• Photocopying• Digital – IFRRO Toolkit
• Download• Store• View• Print• Internal and external distribution
• Opt in/out• By sector/territory
Digital sources and applications
• Sources
• Applications and uses
o Scan o PPTo Printout o Whiteboardo View o VLEo Store o Redirect to contento Email o RRO content database
o Analogue o Onlineo Electronic carrier o Internet download
In Conclusion
Licensing by RROsCreating a win-win-win session
• Working within established structures• Developing practical alternatives• National equilibrium maintained• Toolbox of solutions• Flexible interaction between licensing
and exceptions• Benefiting users, creative industries
& society at large