SOCIAL MEDIA & MARKETING STRATEGIESFacebook & Twitter

Information gathered from Lynda.com

GENERAL IMPRESSIONS

Positives: It’s trendy. Everyone’s doing it. You should too. Great way to reach a large clientele.

Negative: What’s the longevity of social media? Will it be the quirky fad of this decade? What’s the average Twitter user’s attention span?

LOGISTICS How it Works

HOW IT WORKS

The purpose of a Twitter account is to be RT. A company’s message then goes viral and can be picked up all across the twitter-verse.

GETTING RETWEETED

Crafting a fine tweet. Written in Headline Style Contains Valuable Knowledge

I had lucky charms for breakfast John Hanley Pioneered The Fight Against Alcoholism

Offers Free Stuff Tutorials Hard-To-Find Resources

Presents a Call to Action “Help Me / Vote For” “Please RT” (<130 words for RT)

TWEET WORTHY TWEETS

How does one produce tweet-worthy tweets? What is tweet-worthy? 1/3 Sales / Marketing

Event Sign-up, Contests, QR Codes, Projects: Wedding Planner, Hanley Project

1/3 General Information Relevant Marketing Articles, Re-tweets, Ask Questions, Request Help / Suggestions

1/3 Company Information New Hires, Interns, Customer, Tips, Press Mentions, John Updike

ATTRACTING FOLLOWERS:

To gather followers to your twitter account follow these strategies:

Include Twitter URL everywhere Business Cards Printed Material Word of Mouth

Get Retweeted Add Twitter Badges to your Website Participate in the Conversation

Post and Respond

ATTRACTING FOLLOWERS: Follow colleagues in your field and follow your

customers:

FriendIncAlverniaUnivConnectLancSenJudySchwankRodaleInstituteReadingHospberksandbeyondSorrelliKutztownUReadingPAreadingberkspareadingcrownegoggleworksMuseumModernArtViVATapasLoungeMerra_LeevanscoydiamondsBerksEyeHair-On-The-Avenue

MISC. INFORMATION

Connecting It All Tweetdeck is a free software application that helps

manage Facebook and Twitter accounts on one screen. NHG + WEDDING PLANNER + I’M READING

Hashtags Hashtags.org allows you to view popular trending

conversations. Allows you to reach out beyond Reading

Measuring Your Impact Bit.ly Google Analytics

VOCABULARY Social Media Coordinator: the official title of a person

who promotes a business online via Twitter and Facebook.

RT: short hand for “re-tweet,” which is the action of a Twitter user reposting your message to their twitter page.

@: used to respond to another twitter user, e.g. @SusanShelly get back to work!

#: used to add ones voice to an ongoing Twitter conversation, e.g. #JohnUpdike was a swell fellow!

Trending Topics: words or phrases that have been tweeted numerous times; topics usually surround major world events, e.g. Turkey

SUGGESTIONS

SUGGESTIONS

Begin By Promoting The Wedding Planner Then NHG on Facebook & Twitter Post/Tweet John Updike, Hanley Center Connect NHG Twitter > Facebook > Website Consolidate

I AM READING 1/2 Marketing

Feel-Good-Quotes, Successful Alumni, Parent Stories, Student Stories

1/2 School Information Positive Press Mentions, School Events, School Achievements, Notable Classroom Speakers