TOP 10 THINGS HUBSPOT CAN DO FOR YOUR SALES AND MARKETING EFFORTS

prospectbuilder.net

Nice to meet you

Lindsay Kelley Prospect Builder@lvkelley

Rachael Plummer HubSpot@RachaelPlummer

What is HubSpot?

HubSpot is inbound marketing and sales software that helps companies attract visitors, convert leads, and close customers.

What is Inbound marketing?

Inbound focuses on creating quality content that pulls people toward your company and product.

The Inbound Methodology

Inbound as told by Advanced Systems

Dave Quint President

Tammy Bedard Director of Marketing

Pain• Large territory• Website wasn’t converting leads• No reporting or way to close the loop• Growth goal achievement moderate,

but not at desired level

Start with attract

Attract phase

STRANGERS

VISITORS

ATTRACT

BlogKeywords

Social Publishing

#1 Blogging

Blogging tool

why

#2 SEO/ Keywords

Keyword Tool demo

#3 Social Sharing

Social Tools Posting

Social Tools – Inbox

demo

CONVERT phase

CONVERT

Landing Pages/ Forms

VISITORS

LEADS

#4 Landing Pages

Landing Pages

Close phase

LEADS

CUSTOMERS

CLOSE

EmailWorkflow/ Nurturing

Lead Intelligence

#5 EMAIL

Email

Internal Editor

#6 Lead Nurturing/ Marketing Automation

Workflow/ Nurture

#7 Lead Intelligence

Lead Intelligence

Lead Intelligence

Path to Conversion

demo

#8 HubSpot Sales &

#9 CRM/ Deal Tracking

Demo

#10 Analytics and ROI

Reporting

Sources

Sources - Organic

Campaign Reporting

Campaign Reporting

Questions?lkelley@prospectbuilder.net@lvkelley