Copyright © 2014, Scale Focus AD, www.scalefocus.com

IBM Solutions for

Finance: Turn Data

Into Customer Loyalty

Lyubomira Mihaylova

lyubomira@scalefocus.com

Viktor Bilyanski

viktor@scalefocus.com

10 April 2014

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Financial CxOs’ feedback on market demand

Budgeting and

Planning

Customer

IntelligenceCustomer risk and

profitability

Customer

Engagement

FU

TU

RE

PR

ES

EN

T

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How to influence and get loyalty?

“Humans live 99% of their lives subconsciously.

The 1% of conscious awareness that we have is

NOT in control of what we do or think.”

DATA!

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Focus areas – insights from data

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ScaleFocus: IBM Partnership

• Integration and BPM

› IBM BPM

› WebSphere MQ

› WebSphere ILOG

• Commerce

› WebSphere Commerce

• Business Analytics

› Cognos BI

› SPSS Statistics

› SPSS Modeler

• Information Management

› Big Data & Netezza

› InfoSphere DataStage

› InfoSphere Guardium

• Rational

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Accounts in Financial Sector

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From complexity to client centricity

Increase flexibility and

streamline operations

Create a customer-

focused enterprise

Optimize enterprise

risk management

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IBM Business Analytics Solutions for Finance

Market solutions for the Financial sector

Financial risk management

Operational risk management

Financial statement reporting

Customer profitability

Campaign insight and optimization

Relationship pricing

Client servicing

IT cost transparency

Branch performance management

Payments

Create a customer focused

enterprise

Optimize enterprise risk

managementIncrease flexibility and

streamline operations

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Can’t measure it, can’t effectively manage it!

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How to harness the power of Data?

Erste Bank, Romania

600k € new revenue

through and overdraft sales

promotion and recurrent

deposits campaign

İş Bankası, Turkey

Analytical marketing

customer-focused

approach, managed credit

risk, new products

AEGON, Hungary

Customer behavior

increased client revenue,

stronger customer loyalty,

reduced cost of sales

Generali, Slovakia

80% improvement

in decrease of change

requests, new products in

MTPL, great sales success

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ScoreTwice – loyalty system

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MobIns – mobile insurance

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Analytics transforms threats to opportunities

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We want to hear YOUR story!

Software Solutions for:

• Marketing analysis

• Sales analysis

• Relationship analysis

• Risk analysis

• Security analysis

Dedicated high level analysis

KPIs Definition &

Measurement

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Questions?

Devotion to excellence. To bring you perceived value…

Lyubomira Mihaylova

lyubomira@scalefocus.com

Viktor Bilyanski

viktor@scalefocus.com