Post on 04-Dec-2014
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Advancing the way the world uses the cloudAccessing the Cloud Opportunity with SolidFire
Ma
rgin
High
Med
Low
IOP
S
ApplicationsTest / DevelopmentBackup / Archive
Cloud OpportunityThe Cloud Opportunity
Low High
Performance Sensitive AppsOracle / SAPHadoop / NoSQL / etc.
Performance Sensitivity
$$$
$$
$
Accessing the Cloud Opportunity
• Affordable all-SSD performance
• Fine-grain QoS control for writing firm performance SLAs
• Increase VM density to enable higher profits
About SolidFire
• Founded Dec 2009 by Dave Wright after leaving Rackspace
• HQ: Boulder, CO
• $37M raised to date
• 75 employees
• Expertise virtualized scale-out storage for the cloud (Rackspace, LeftHand Networks, EMC, Vmware, Skype)
• Goal: Enabling the cloud to provide profitable block storage services, at scale
All-SSD storage solution designed specifically for cloud service providers
• Clustered Scale-Out Architecture
• Industry-Standard: Hardware and 10 GigE iSCSI
• Massive scale: 100 nodes, 2PB, 5M IOPS
• Cost Effective: Usable $/GB similar to traditional SANs
Problem:
The cloud needs better storage to support performance sensitive and business critical applications.
The Cloud Needs Better Storage
Performance
• Unable to manage performance independent of capacity
• Can not guarantee storage performance
Efficiency
• Low and inefficient utilization rates
• Lack of high performance in-line data reduction
Management
• Complex manual management that lacks automation
Scale
• Limited scalability of both capacity and performance
• Manage multiple islands of storage
Key Differentiators
Cloud ScalabilitySimultaneous scaling of both capacity and performance
Guaranteed Quality of Service (QoS)Fine-grain performance management on a per volume basis
Profitable efficiencyIn-line data reduction and 85% utilization requires less purchased capacity
Complete automationREST-based API for complete control
Performance / QoS
• Manage volume performance and capacity independently
• Guaranteed QoS / sustained performance to every volume
• Enables volume-level performance throttling
• Create and bill against fine grain tiers of performance
• Real-time performance adjustments via API
The Noisy Neighbor Effect
• Few resource hungry applications negatively affect all other volume performance
Traditional Multi-Tenant Performance
Noisy Neighbor
SolidFire QoS in Practice
• Applications allocated into performance tiers
• Changes are immediate can be made on the fly
Traditional Multi-Tenant Performance
Application of SolidFire QoS controls
VM Density Assumptions
• VM Capacity = 100GB
• VM IOPS = 200
# o
f V
Ms
50
1U
100
150
200
250
SF
6010
SF
3010
120
216
VMs per U
Pur
e 32
0 H
A
56
Net
App
16
Profitable efficiency
• High capacity utilization - 85%
• Data Reduction Technologies proactive and in-line– Deduplication
– Compression
– Thin Provisioning
• Executed across the entire data store, w/o performance impact
• Drastic reduction in power, cooling, and floor space
Complete management automation
• REST-based API, enables automation of any SolidFire function
• Multi-tenant provisioning, reporting, and performance isolation
• Designed around CSP need to automate storage management and provisioning
• Extremely simple to build user-facing storage controls with your own business rules
SolidFire Scalability
10TB 200TB 1PB 2PB
1M IOPS
5M IOPS
Whiptail Pure
ViolinNimbus
– 100 nodes / cluster
– 100,000 volumes
– 5,000,000 IOPS
– 2PB+ effective capacity
EMC
NetApp
3PAR
SolidFire SF 3010
SolidFireSF 6010
XtremeIO
Run all business applications in your cloud.
Broaden Services and Differentiate
• Guarantee performance to thousands of apps
• Support QoS with firm storage SLAs
Increase efficiency and profitability
• Increase the number and type of performance sensitive and business critical applications
• PB scale within a single management domain
Enhanced customer experience
• Set and maintain customer expectations around performance
• Complete automation and end user self-service
SolidFire Product Availability
• Product Available World Wide as of Nov 13th SF3010 and SF6010
• Redundant usable capacity < $4/GB
• Price-performance ratio < $1/IOP
• Running SolidFire Element OS 4.0
• Sold direct
• 4 announced customers, 20+ in evaluation
• Visit SolidFire product page for detail
• Pricing, Packaging and Position support
• Whitepaper, case study, video testimonial and competitive
benchmarking
• Your solution featured and linked on our Fueled by SolidFire™ page
• Co-branding solutions/feature documentation
• Joint market development activities (events sponsorship, webinars..)
• Sales and Sales Engineering training
• Systems Integration and engineering support
• Fueled By SolidFire™ signage (wall/desk plaque) for your office
Fueled by SolidFire™ Logo Program
The SolidFire Ecosystem
Cloud Operating System
NetworkingvSphereXenUbuntu
KVM
Infrastructure-as-a-Service (IaaS) Ecosystem
Compute
Hypervisor
Customer Reference
• About– Largest private data center provider in US, 14 NOCs
– Deployed Cloud in 2011
• Opportunity– “Building the most predictable performing cloud in the world”
– To increase the # of customer’s compute workload in their cloud
– Expanding their reach into more greenfield workloads (e.g. Cassandra)
• Storage Challenges– Customers asking for storage performance SLA, impossible w/current
storage
– Current dedicated storage model not competitive with multi-tenant cloud
– Current solutions lack granular provisioning & simple operational scale-out
• Fueled by SolidFire– Critical blend of highly predictable performance and QoS at market price that
is attractive to dynamic customer base
– Customers get predictable performance “out of the box” w/o engineering hassles
– Simple integration and automation in far less time than existing storage
– Avoiding silo’ed approach to storage management
Customer Reference
• About– IaaS provider, with clouds spanning US and Europe
– Differentiate on custom cloud configurations right-sized to each application or tenant
– Leverages SSDs at the server level today
• Opportunity– Replacing entire disk-tier with SolidFire and re-purposing current disk
into object storage
– Improving customer ROI across cloud infrastructure by eliminating IO bottleneck
• Storage Challenges– Disk storage lacked absolute performance level (IOPS) and
predictability (QoS) required for customers production applications
– Current storage lacked scale, stability and efficiency that are mandatory in cloud infrastructure
• Fueled by SolidFire– “A game changer in terms of storage performance in the cloud…
pushes the boundary of what a public cloud can deliver”
Customer Reference
• About– Backup provider, based in the UK
– 10PB of backup, 1000+ customers
– 2 locations, primary / secondary
• Opportunity– Leapfrog competition by offering a predictable
infrastructure hosting for primary applications
• Storage Challenges– Looking to “leap frog” the competition by providing
services that support primary application hosting
• Fueled by SolidFire– Focused on converting backup customers to hosting
primary applications in the cloud
– Predictable performance = Predictable customer experience
Customer Reference
• About– Pure-play cloud service provider, based in the UK Channel Islands
– Specialize in delivering highly efficient cloud services to a wide range of clients from small business to global enterprises
– Workloads range from various financial and offshore-centric applications to the large bursty demands of online gaming
• Opportunity– Cloud designed specifically for Off-Shore clients
– One platform to support IaaS / PaaS / SaaS offerings
• Storage Challenges– Inability to eliminate the effects of “noisy neighbors”
– Deficiencies of existing storage systems prevent Calligo from being price competitive
• Fueled by SolidFire– Expand addressable market with greater degree of control and predictability
around storage performance
– SolidFire is purpose-built for multi-tenant cloud use case
– Delivering SLA-backed performance without overprovisioning
– Scale-out, efficiency and environmental benefits uniquely aligned with Calligo model
– APIs allow utility-based pricing model to clients
1620 Pearl Street,Boulder, Colorado 80302
Phone: 720.523.3278Email: info@solidfire.com
www.solidfire.com
Quality of Service (QoS) Demo