Sharing Authentic Stories - The Authentic Storytelling project

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Living Authenticallyand Publicly

By @ctrappeMetro North Rotary

April 2014

@ctrappeTrappeDigital.com

We connect and deal with people we like, trust and who add meaning to our lives!

Authentic storytelling...

Not talking about..

• Social media strategy

• Messaging

• Manipulation

Talking about:

• Inclusive strategy

• Storytelling

• Meaningful sharing

Not rocket science: All interactions

100 percent

What percentage online?

Usual guesses:

Online50-70 percent

Offline50-30 percent

Source: Jonah Berger’s “Contagious: Why Things Catch on.”

Actual breakdown ...

But the perception …And people are online!

Online:7 percent

Offline:93 percent

What to do first…

Why?I do what I do because ...

Share that… publicly.

Scary?

Benefits?

ConnectionsBusinessMeaning

How to get there?

Decision time: Do you want to?Commit the time

Decide what to share!Constant, relevant, new!“On Facebook much?”

Make it a habitPick the right tools

GoMeasure what works and what doesn’t

Let’s discuss...Christoph Trappe

@ctrappe

TrappeDigital.com

AuthenticStorytelling.net

319-804-9853

ctrappe@gmail.com