Post on 15-Apr-2017
transcript
SHOPPERS STOP
• Suman Naskar• Dhruv Arora• Ankita Paul• Suresh Sahu• Prince Jain
RETAIL MARKET
Favourable Demographic
Rise In Income
Mall Boom
RETAIL BOOM
INTRODUCTION
• Shoppers' Stop Limited is a chain of Retail stores in India owned by K. Raheja Corp.
• SS started in 1991 with its first store in Andheri, Mumbai.
• Group - The Company houses a host of many international & domestic brands across various categories such as apparel, accessories, cosmetics, home & kitchenware as also its own private brands.
• 177 stores around 18 cities.
PRODUCT MIX
SHOPPER STOP
MEN
WATCHES
EYE WEAR
SHIRTS
WOMEN
WATCHES
EYE WEAR
SALVAR KURTA
KIDS
WATCHES
NEW BORN
TOYS
HOME &KITCHEN
BED SHEETS
DINNING
BATH ACCESSORIES
FOOTFALL AND SALES
Monday Tuesday Wednesday Thursday Friday satarday Sunday0
200
400
600
800
1000
1200
1400
1600
Series 1
Series 1
SALES CONVERSION
FOOT FALL CONVERSION0
1000
2000
3000
4000
5000
6000
7000
Series 1
Series 1
VISUAL MERCHANDISING
• Mannequins• Stat arm• Step arm• Gondola • Shelves • Counters
Customer Satisfaction Level
• Shopper Stop Citizen Card• Discount offers• Air Conditioned Parking• Relationship Management
Shoppers Stop Citizen Card
Customer Communication Process
Banners
Hoardings
Newspapers
BILLING PROCESS
• Enter the customer name.• Enter Contact details of the customer• Scan the barcode of product with the scanner.• The barcode will get enter in the billing software.• Check if there is any discount on the scanned
product.• Click on save.• Click on print.
CONCLUSION
• Gross Retail Turnover of Rs. 8996 million, Shopper's Stop has become the highest benchmark for the Indian Retail Industry.
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