Social Media for Small Business - Best PracticesPresented by Kelly Mirabella

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Today:

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• 1 billion monthly active users

• More than 680 million mobile monthly active users

• 80% of Social Network Users Prefer to Connect with Brands through Facebook

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Facebook Marketing• B2C Facebook results are 30% above average on Sundays

• 95% of Facebook wall post are not answered by brands! (All Facebook)

Two main reasons people like a brand: (Mashable)

1. They are already a customer (58%)2. They want to receive discounts or promotions (57%)

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Cover Image851x315

Profile Photo160x160

About Section Tabs111x74

Message

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The  Rules  for  Covers

•No call to action•No URL or contact information•No promotions•No reference to Facebook functions (“like us”)•NEW  RULE: No more than 20% text

Check your compliance - http://coverphoto.paavo.ch

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Your Friends who like this page tooPost & share here

Feed

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Post by others

The Page’s likes

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Highlighting a Post

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Pin a Post to the Top

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Creative Covers

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Tabs = Applications

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Pinterest

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RSS Feed by Involver

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YouTube for Pages

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Admin Panel

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✴ 200 million users world wide

✴ 74 million plus users are located in the USA

✴ LinkedIn counts executives from all 2012 Fortune 500 companies as members

✴ Professional Networking Site Launched in 2003

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Your Profile

✴ Optimize - Keywords and Phrases

✴ Be Found - Go Public

✴ Links & Custom URL

✴ Spell Check Issues

✴ Make a Great First Impression

LinkedIn profiles are searchable through all major search engines, Including Google, Bing and Yahoo.

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How Do you Rank?

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Best Practices•Fill out your profile to 100% +++

•Have a great photo

•Be active

•Use the tools

•Tie your account to Twitter if you have a Twitter account

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• Visitors from Pinterest are10% more likely to make a purchase over other major social media sites such as Facebook and Twitter

• Pinterest is used by 26% B2B marketers.

• Pinterest site’s referrals spend 70% more money than visitors referred from non-social channels.

• 98 minutes per month is the average time spent on Pinterest

• 57% of users interact with food-related content and its said to be the number one category of content. with 11.9% of pins, followed by DIY and crafts 9.2% and home decor (5.9%).

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Set up your account Link your account Set up some boards Find friends Pin & RePin

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Account Settings

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Set up boards

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Search

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Pin & Re-Pin

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Best PracticesCreate a handful of boards that cover a broad range of interests.

Repin within Pinterest to engage other users

Don’t pin too many times in a row, especially if you’re linked to your social platforms.

Pin regularly

http://business.pinterest.com

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Caution

Be sure you take images from the original sourceProtect your original photos with watermarksDon’t spam – they will kick you off

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• Google+ has 525 million active monthly users

• The +1 button is used 5 billion times per day

• The more +1s an article or blog gets the higher it appears in Google search

• 625k new users added everyday

Take a tour

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Link to your website (G+ makes contextual linking easy and links are “followed”).

• Optimize: Writing a descriptive, accurate and keyword focused “About” page.

• Link to your other social media online profiles like Facebook, Twitter, LinkedIn.

• If you are a location based company create a place page.

Get the Most Out of Your Page & Profile

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Hangouts✴ Communities✴ Get the +1 button on your content✴ Tag people (just add a + before their name)✴ Organize your circles ✴ Get the badge for your website

✴ Top sites using the Google+ badge have grown their audience an average of 38 percent.

Get the most out of your experience

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Take Aways• Put the puzzle pieces together!

• Consistent Branding

• Make a good impression

• Create Value and build relationships/trust

• Share great content

• Use new technologies to help build your brand on and offline

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Always Remember...

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Upcoming ClassesFree Class – Social Media Made SimpleThis class is sponsored by Constant Contact and Hosted by IRIS Fire InvestigationsDate: March 25, 2013Time: 9am – 11amLocation: Englewood, CO | IRIS Fire Investigations officesInvestment: Free with registration (space is limited so reserve your seat today!)

Free Class – Social Media Made SimpleThis class is sponsored by Constant Contact and Hosted by The Jefferson County Business Resource CenterDate: March 28, 2013Time: 9am – 11amLocation: Golden, CO | The Jefferson County Business Resource CenterInvestment: Free with registration (space is limited so reserve your seat today!)

The Art of Networking SeriesIncludes: Personal Branding & 30 sec. Commercials, The Art of Follow-up, Beyond the Follow UpDate: April 5, 12, 19Time: 2:30PM - 4:00PMLocation: Koelbel Library, Greenwood Village in the DTCInvestment: Early Bird: $29 Regular: $47 All Sessions Package: $87

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Listen:MasteringSocialBusiness.com

Read:StellarMediaMarketing.com/Blog

Contact:Kelly Mirabella

StellarMediaMkt@gmail.com720.515.6137

Engage:Facebook.com/stellar247

Linkedin.com/in/KellyMirabellaTwitter.com/Stellar247

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