Social Media Optimization is the combination of SEO + Social Medias to give : SMO

SEO stands for Search Engine Optimization

SMO is the use of Social Communities so as to generate publicity to increase the awareness of a product, brand or business

SMO is similar to SEO in that the goal is to create awareness and driving traffic to a website.

Search engines are increasingly recommending users to use social networks such as Facebook, Twitter, and Google+ to rank pages in the search results

Popular social networks used for social media optimisation are: Facebook,Twitter,Google+,Flickr,Youtube and Wordpress,Ezine Articles and Linkedin to rank pages in the search results.

Rules SEO-SMO Copywriting

•Create unique content writing by using keywords matching to the current text and ensure they are low in competition but high volume searches on search engines

Example•Title : SEO And SMOContent : SEO stands for search engine optimisation.SMO is the combination of SEO and social media to give SMO

•Participate : Get involved in the discussions going on among the blogs and sites of others, and do it organically.

•Know how to target your audience : Understand your appeal and those people you wish to attract.

• Create a Facebook page for your business–http://www.facebook.com

/pages/create.php

• Build a public base for your page

• Give people a reason why they must like your page

• Regularly post relevant content

• Ask questions/survey• Include photos in your

posts

Facebook Ads (Optional Paid Service)

Facebook’s advertising platform is the most developed and widely used of the three major social networks to promote a fan page.

Offering a self-serve platform very similar to the early Google AdWords interface, Facebook advertising is available to even the smallest businesses with the most limited budgets.

Facebook Advertising Techniques

•Know your audience•Determine your cost budget•Demographic location•Age and interest•Provide straight point to call action Ad Text (Example Below)

“Like our page and we will get back to you” and the other says “Like us for more details on how to generate up to 50 leads a day!”

When writing your ad text, make sure to explain what you are advertising, the details of your product or service and special offers

Reach the right audienceCreate an outline of your ideal customer including details such as their location, age, gender and interests

Examples Of Ads

Campaign Cost and Budgeting - Facebook

The minimum daily budget for any campaign is $1.00 USD. Your budget must be at least two times your cost per click (CPC) bid.

For example, if you have a $1.00 CPC, your daily budget must be at least $2.00.

Facebook cost per click (CPC) and cost per thousand impressions (CPM)?

If you are paying on a cost per click basis, you are charged each time someone clicks on your ad or sponsored story.

Cost per thousand impressions (CPM) is the cost per times your ad or sponsored story is displayed. Whether you bid on a CPC or CPM basis depends on what you set as your objective.

Twitter Fan Page

• Similar to Facebook• Create a Twitter account• Find and follow friends,

colleagues and leaders in your business niche

• Engage in conversations so as to gain followers and tweets

Twitter Profile Optimisation

Twitter Technical Terms Glossary

HashtagNudgeTweetTweeterFollowers

Hashtag. The community-driven practice of tagging an individual tweet by using a hash in front of the tag.

Example: Putting #dallascowboys in a tweet about the Dallas Cowboys. Hashtags allow the community to easily stream a particular subject.

Tweeter. A person who tweets.

Tweet. A message sent via Twitter.

Nudge. An action reminding a user to update their status. You can only do this to someone who follows you and who has a device registered with Twitter.

Follower is similar to the argument of how many people you should connect

Twitter Paid AdsCurrently the most underdeveloped advertising platform, Twitter only offers advertising to large brands at this time, in the form of “Sponsored Tweets” or “Promoted Trends.”Advertisers pay per impression to have their tweet show up at the top of feeds when certain hash tags are used or for certain search terms on Twitter’s search engine.

Twitter Promoted Tweets Campaign

These are the costs leaked from Twitter’s ad sales department:

Cost of $2.50 and $4 per follower$0.75 to $2.50 for each click, favourite, retweet or reply.

A minimum campaign spend for 3 months has been estimated to be $15,000

Marketers are analyzing whether the service would become available to advertisers with smaller budgets as is possible through Adwords, Facebook and LinkedIn.

LinkedIn Business Pages

•Linkedin primary goal is to allow interaction between employers/employees and stay in touch with colleagues•It offers a personal LinkedIn page or a company LinkedIn page•Almost all companies worldwide use Linkedin for business advertising and online recruitment

Promoting LinkedIn Profile•Create a business LinkedIn account•Join LinkedIn groups in your niche•Participate in discussions•Answer LinkedIn Questions•Use groups as a backdoor to connect with your target prospects

Linkedin AdsOn the other hand, LinkedIn advertising is tremendously effective for B2B industries because of the professional information LinkedIn uses to target its advertisements, which are called “LinkedInAds”

LinkedIn Ads Campaign Pricing - Overview

Minimum costs:

The minimum daily budget is $10/day.The minimum CPC bid is $2.00/click.The minimum CPM bid is $2.00/thousand impressions.

Google Plus Pages

Google+ is the search giant’s latest attempt to create a social network that rivals Facebook.

Google+ Pages is a way to use Google+ for your business and help make your business social. Google+ pages help you connect with your customers

• A Gmail account is required to sign-in

• Create a G+ page for your business• http://www.google.com/+/business/• Post regularly to your page and

engage with your fans • Include photos in your post and add

as many followers/friends in circles

As you’re setting up your business page, focus on using keywords as you fill out the Introduction in your Google+ page’s about section.

Use both the keywords you want to rank high on and the keywords your customers are using.

Customizing Google Plus Profiles

Blogs are web site content management systems with additional functionality such as comments, trackbacks (link to author document)

Blogs already have optimized site architecture. where every page is set up to link back to the other main pages.

They also have the inherent potential to be well-linked and crawled much faster by search engines than a launched website

WordPress.com and Blogger, need not do much to improve the SEO technically as they are a great platform for SEO already.

Use of Taggings and categorization in your content posts with relevant keywords

Internet article marketing is used to promote the authors expertise of their market, products or services online via article directories. Article directories with good web page ranks receive a lot of site visitors and are may be considered authority sites by search engines, leading to high traffic.

These directories then give Page Rank to the author's website and in addition send traffic from readers.

Nearly 139 million U.S. Internet users watched an average of 83 videos per viewer in March 2008, viewing a total of 11.5 billion online videos during the month.

The average YouTube video receives 100 views in a year.

This makes optimizing video for YouTube one of the biggest opportunities in the fast-changing and complex world of search.

SEO Your Videos

The description can be longer (2-3 sentences or more is fine), and it should also contain keywords and variations of keywords.

TagsFor SEO, you should include at least 5-7 relevant keywords as tags for your video.

Flickr is an image sharing portal which is by far one of the most popular photo sharing websites and has a plethora of applications.

Flickr has allowed its images to be tagged and those tags can be linked via blogs and websites to add more depth to your snaps. This particular feature in Flickr has made it an SEO tool.

Increasing Search Visibility with Flickr:

Flickr images also tend to rank well in the search results for a certain period of time.

Adding descriptive hyperlinks encourage people to click from the image to the blog post.