Post on 17-Nov-2014
description
transcript
Where to begin
“… a study of social media adoption at 500 of the fastest growing companies in the US … 77% of respondents now report at least some use of a social media tool in theirbusiness.”
consumers social media perceptions
Social media is a key driver of brand awareness and affinity
Who to follow
450 mio. Profiles Facebook180 mio. Blogs to track55 mio. Profiles LinkedIn 50 mio. Tweets per day30 mio. Users Plaxo45 mio. Profiles XingGoogle nr. 1Youtube nr. 3Facebook nr. 4Twitter. Nr. 13
the complaint
the compliment
the expressed need
the competitor
the crowd
the influencer
the crisis
the ROI
the audit
the thread
Top ten reasons brands should listen to social media
Don’t make a cemetery
1. Add Your BusinessIf you’re located in a large city your business may have already have been listed. If it’s not…simply add it to the network by clicking “Add This Place”. 2. Add FriendsLike any social network, you need people to communicate with. Foursquare makes it easy to add your current contacts in your Gmail, Facebook, and Twitter accounts. 3. Get ActiveCheck in to your work each day. This will let all of your friends know where you work, and also allows your business to remain fresh in their minds. 4. Add TipsOn each location you check into, you’re allowed to add “tips”. 5. Reward Those Who Check InYou should be rewarding Foursquare users who check into your business.
Listening Measuring Engaging
Three phases of an end to end program:• Listening: Discovering real-time, relevant, impactful conversations• Measuring: Monitoring, analyzing and tracking those conversations• Engaging: Active dialog with customers and tracking/ tagging
comments for further use
show you’re paying attention
Real-time - Real-time data as discovered delivered to the dashboard and the analysis widgets.
Easy-to-Use UI - Text, pictures and video can be viewed inside the dashboard for ease of use. Clicking on the post can also take you to the original source. Widgets are setup simply by flipping them over.
More than Blogs - Covers all forms of social media including all blogs, top video sharing sites, top image sharing sites, forums, opinion sites, mainstream online media and Twitter.
Conversational Dynamics - Conversational dynamics are constantly tallied from every post/video/image in the topic profile to track the viral nature and to allow for easy sorting by publish date, comment count, unique commenters and calculated engagement. This enables the user to quickly sort through the noise.
the speed & breadth of information
identify potential trends & news
Increase in buzz surrounding CNBC profile on Sermo
Time Series – Level of conversation over the past 30 days.
Think as a team
Your colleagues Your customers
Talk about your products
identify potential trends & news
Topic Cloud - Top 50 most mentioned words in conversations surrounding Sermo over the past 30 days.
Real-time push notifications on brand and behavior
Today we are seeing 50 million tweets per day
Humanize your company
33 of the 66 posts in the past 30 days are on MicroBlogs (Twitter & Friendfeed)
Listen at the point of need
Real-time excerpts from Pass on media
reporting and results
Detailed Report
Real-time dashboard results
Releation - processing
Implementation
Launch
Feasibility studies Social Reviews Insight workshop Strategy User Involvement Future exploration Conceptualization
Social Design Sketching Framework Prototyping Design Solution Deployment
Launch Iteration Seeding Content Marketing Community management
Steffen Kirkegaard
TV journalist 1994
Medie økonom 1997
Adm Dir. Zonning Multimedia 2001
Udd. Produktionsleder Film TV 2003
Key Account Manager Turntool ApS 2005
Adm Dir. Pass on media 2010
Dir. ifluenze -