Post on 27-Jan-2015
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Social Media AnalysisPossible fields of application for companies shown on a case study.
Agenda
Why?
What?
How?
Why?A short story.
$$$
2008
OK
OK
5 years
OK
What?Social Media.
Content
Content
Network
How? A case study.
SOWI7
Messages/Tweets
Follo
wers
Twitter-A
ccounts
of Austr
ian universi
ties
Biography
Location
Net
Last 80 Tweets
29%
20%19%
18%
5%
10%
Messages/Tweets
University topics in general
University events
University organizational
University research
University appointments section
Miscellaneous
Uni Innsbruck
Uni Graz
TU Graz
UB Wien
Med. Uni Innsbruck
SoWi Wien
TeWi Uni Klagenfurt
0 100 200 300 400 500 600 700
663
190
175
170
122
111
60
Followers
Followers 1256
Biography
education
music
Innsbruck
Tirol
Wien
University
Austria
Student
12
15
18
20
33
34
35
49
Location
Uni Graz
68%
25%
8%
Austria (50% Styria)
Germany
Sonstige
Austria
Vienna
Germany
Innsbruck
Graz
UK
281
130
101
79
68
11
Net
Sub-Network
Net
Sub-Network
Net
Sub-Network
Net
Sub-Network
Net
Who are they following?
Ingrid Thurnher
Unibrennt
Gov. Schwarzenegger
Martin Blumenau
Barack Obama
Armin Wolf
67
68
68
73
101
222
Indegree ranking
Corinna Milborn
Barack Obama
Ingrid Thurnher
Robert Misik
Martin Blumenau
Armin Wolf
Authority ranking
Net
Connections
CorrelationKendall 0,73Spearman 0,89
Net
Connections???
Region A:No profile at all
CorrelationKendall 0,73Spearman 0,89
wwwonlinetwitter
studentaustriascience
studentuniversitygraz
A summary?One word.
Why?
Knowledge.
What?
Humans.
How?
Selective.
Thank you!Table of Media.
Slide 8: The Economist website
Slides 9 to 14 and 16: Magna, AVL, Andritz company website
Slide 15: Flickr Captain Interesting
Slide 17: http://theinspirationroom.com
Company logos slide 20: Company websites
Icons slides 22,23 www.iconarchive.com
Logos slide 26: University Websites
Loupe slide 27: www.iconarchive.com
Location ions slides 27, 31: www.iconarchive.com
Twitter bird slides 27ff: www.twitter.com
Graphics slide 42: Flickr Povesti-de-adormit-copiii
Photo slide 43: Flickr Melissa Machay
Photo slide44: Flickr Jamie McKerral
All other graphics, photos aso.: TS
Graphics: yEd
Network graphs: Network Workbench
Plots: R
Thomas SammerAlbrecht-Dürer-Str. 2590403 Nürnberg+49 1578 1670605thomas.sammer@gmail.com
Contact details.
Online ResourcesMaster thesis on calaméo
http://bit.ly/dcZxgU
Presentation on slideshare
http://www.slideshare.net/thfs
Backup Slides
The 7 Knotsand theirfollowers.
Distribution of tweets by class
Quantity of tweets
Details University Knots
Nov. 2009
Word count biographies
Word count locations
Countries University of Graz
Federal States University of Graz
Sub-Network in detail
Top 14 by indegree
Top 20 by Authority
Connections