Social Media Boot Camp: Which Social Media Platform is right for you? #Blogher15

transcript

FOR PEG FITZPATRICK

http://www.forbes.com/sites/jaysondemers/2015/02/03/social-media-now-drives-31-of-all-referral-traffic/

Social Media drives 31% of all referral traffic to websites.

WHY SOCIAL MEDIA?Is it worth it for my blog?

LinkedIn Pinterest

SOCIAL MEDIA ACROSS SOCIAL PLATFORMS

Instagram Twitter

Facebook

Source: PEW Research Center http://www.pewinternet.org/files/2015/01/PI_SocialMediaUpdate20144.pdf

The big picture - what percentage of adults use each platform?

• Demographics

• Tools

• Who to follow to learn the platform

• How to share your blog on the platform.

• Q & A for each section

WHICH SOCIAL MEDIA PLATFORM IS BEST?One size doesn’t fit all.

31% of adults 30–49

21% of adults over 65

LINKEDIN DEMOGRAPHICS

PEW Research Center http://www.pewinternet.org/files/2015/01/PI_SocialMediaUpdate20144.pdf

Who is on LinkedIn?

1. Short form updates

2. Publish full articles on LinkedIn Publisher

3. Create and share SlideShare presentations

4. Join Linked In groups to network with others

5. Connect with other people to grow your network

WHAT TO SHARE ON LINKED INProfessional networking

• Sprout Social

• Hootsuite

• Buffer

TOOLS FOR LINKEDINHow to rock your LinkedIn profile!

• EXPERTS

• Viveka von Rosen

• Melonie Dodaro

RESOURCES FOR LINKEDINStay up-to-date on

56% of adults 65+

FACEBOOK DEMOGRAPHICS

Who is on Facebook?

1. Upload native videos

2. Short text updates with links

3. Create longer posts with more content

4. Start conversations with questions

5. Share photos

6. Advertise to grow your Facebook Page

WHAT TO SHARE ON FACEBOOKShare entertaining content

• Likealyzer.com

• Sprout Social

• Buffer

• Short Stack for contests and giveaways

• Post Planner

TOOLS FOR FACEBOOK

• EXPERTS

• Mari Smith

• Andrea Vahl

• Jon Loomer

• Post Planner blog

RESOURCES FOR FACEBOOKStay up-to-date on

Facebook

17% of adults 65 and over

PINTEREST DEMOGRAPHICS

Who is on Pinterest?

1. Build your Pinterest presence with 10 boards with 10 pins each

2. Add your own original pins for your blog content

3. Repin other people’s content to your boards

4. Join collaborative boards with other bloggers

5. Remain active on Pinterest, 10 – 20 pins per day

WHAT TO SHARE ON PINTERESTCreate a wish list for yourself and others

• Tailwind App

• Buffer

• Canva to create images

TOOLS FOR PINTEREST

• EXPERTS

• Kelly Liebermann, #PinChat

• Jeff Sieh, Manly Pinterest Tips Show

• Vincent Ng

• Cynthia Sanchez, Oh So Pinteresting Podcast

RESOURCES FOR PINTERESTStay up-to-date on

53% of 18–29 year olds

6% of people 65+year olds

INSTAGRAM DEMOGRAPHICS

Who is on Instagram?

1. Share great photos

2. Create a visual brand with coordinated content

3. Post 2 to 3 times per day

4. Regram other people’s photos

5. Use hashtags to connect with other people, 5 – 10 relevant hashtags per post

WHAT TO SHARE ON INSTAGRAMCreate a visual portfolio

• Iconosquare

• Sprout Social

• Tags for Likes app

• Evernote

• Trello

TOOLS FOR INSTAGRAM

• EXPERTS

• Sue Zimmerman

• Jenn Herman

• Hilary Rushford

• BOOK

• Instagram Power

RESOURCES FOR INSTAGRAMStay up-to-date on

Instagram

10% of adults 65+ and over

TWITTER DEMOGRAPHICS

Who is on Twitter?

1. Share your blog posts multiple times

2. Create a visual brand with coordinated content

3. Post 8 to 10 times per day

4. Retweet other people’s blog posts

5. Use hashtags to connect with other people –one hashtag is plenty.

WHAT TO SHARE ON TWITTERShort, witty conversation

• Buffer

• Sprout Social

• Social Bro

• Tweetdeck

TOOLS FOR TWITTER

• EXPERTS

• Kim Garst

• Rebekah Radice

• BOOK

• Twitter 2.0

RESOURCES FOR TWITTERStay up-to-date on Twitter

PegFitzpatrick.com

• The Art of Social Media

• @PegFitzpatrick

HOPE YOU LIKED THE PRESENTATION!Find me on the socials!