Adriana Diaz & Marissa WasselukCommunity Media Workshopadriana@newstips.org -- marissa@newstips.org Follow on Twitter @npcommunicatorhttp://www.communitymediaworkshop.org

social media bootcampsession 3 – engagement & measurement

*OH SNAP!*

A QUIZ!!!

social media plan review

Social Media Planning• audience: what are they ready for? where are they?

what level of engagement are they at?• objectives: what do you want to do to achieve your

goals? what will be accomplished?• strategies: what is your approach? what is the

process?• technology, tools & tactics: what are the best tools

to help you get there?• outcomes & analysis: what will be measured? what

are the indicators of change or success?

MYTH

•If you build it (website, blog, facebook page), they will come…

People will not visit you online unless you first have a strategy to invite them there.

DEFINE YOUR GOALS

FOUR BASIC GOALS OF COMMUNICATION:

– Inform– Educate– Persuade– Entertain

GOALS

You should be able to quantify or qualify real measurable results

Your goals should always support your organization’s mission

Acquire the appropriate tools to measure your success

UNDERSTAND YOUR AUDIENCE

•What do you like about your friends?•Give the people what they want.•Where is your audience?

HAVE A PLAN

•“Think Strategically, Act Tactically…”• Consider the tools you need so you don’t exhaust your resources

Measuring your engagement: Facebook

Measuring your engagement: Facebook

Other Tools for management and measuring analytics

• Klout• SproutSocial• Hootsuite

DashboardsManage social accounts

Streamline your communications

What you should be doing on Dashboards

1. Import Facebook profile and pages, Twitter, Linkedin and other social profiles

2. Launch statuses across platforms

3. Search and save streams4. Coordinate with other staff

5. Manage your time6. Add other admins

:: break ::

Hello, Hootsuite.www.hootsuite.com

MYTH

Social Media is FREE!Although most online social media tools are FREE of cost, BUT to be successful you need to invest your time to be successful.

BRINGING IT ALL TOGETHER

Think Strategically—Have a planUnderstand tactics to manage your time and make the most from your online communicating

Define what needs to be done first, then choose your tools

Identify how you’ve made an impact by using metrics

BRINGING IT ALL TOGETHER

It’s time to reflect.

Q + Adiscussion