Social Media 101 National CPE Expo

Jim SchwabVP Business Development, Social Media

Alterian

Sept 21, 2009

AgendaTrying something a bit different, a social media discussion

1. Quick survey

2. Overview What is SM?

3. Why should you care?

4. What should you do? Listen, learn, engage and participate

5. Applications, case studies & demos.

Leveraging Social Media and Social Media Marketing

About me…..…..first a disclaimer I am not a Tech Geek, Social Media Geek or Guru I am a regular guy

Fax machine Car phone, cell phone Internet & email

I try to be a guru in understanding how to best communicate with my target consumers Isn’t that what it’s all about?!!!

Communicate: Right place, time, with the right message, to the right individual

About me…..

Sales & Marketing in the BtoB space

Industrial products Technology solutions, Product development & marketing

Most recently, market research Talking to consumers, collecting very structured feedback on

their thoughts, feelings and motivations products, services, brands….etc.

Currently, Social Media Monitoring Techrigy, an Alterian Company

Quick Survey

How many have social media account?How many participate regularly?How many work for a company larger than 500 people?

An overview….What is Social Media?

My definition….. It’s content, generated by consumers User generated content

Technological advancements have allowed regular consumers to generate their own content and share it with the World

People share their thoughts, feelings, passions………and yes there is loads of crap

The clique

Why should you care?The world has changed for businesses

It's no longer about sending a message and expecting it to be heard

Consumers trust one another more than they trust corporations & marketers

Social media gives them a way to connect They consume — and are a part of — multiple media,

simultaneously They determine what is relevant — and will avoid your

communication if they don’t want to receive it

Why should you care?Consumers are overwhelmed

The Social Media Revolution

Erik Qualman, Video & BookSocialnomics “How social media transforms the way we live and do business”

www.socialnomics.com

Why should you care?It’s not a “fad” and it’s not going away…..

Twitter“i was just talking about this the other day - how ineffective/lame the new tropicana packaging is…”

Blog“if you really want to stretch your dollars you can use your registered starbucks card to buy an iced coffee and get a free refill….”

YouTube“just got my new toshiba netbook. seems to be working reat. will be nice to use this rather then lugging around my big dell….”

Why should you care?Listen, learn & engage

Jim’s Account

LinkedIn is a business-oriented social networking site, mainly used for professional networking. ...

Jim’s Account

Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers. ……per Wikipedia

Founded in February 2005, YouTube is the leader in online video, and the premier destination to watch and share original videos worldwide through a Web experience.

Upload and share your PowerPoint presentations, Word documents and Adobe PDF Portfolios on SlideShare. Share publicly or privately. Add audio to make a webinar. Take a tour or Start Uploading!

Search engines are the window to the WWW

What do you do when you want to……

1. Shop for a car?

2. Find a consultant?

3. Book a travel reservation?

4. Research you next vacation spot?

What should you do?Branding, personal & professional

Google

What not to do!!Social media marketing

Old rules don’t apply!! Don’t be blatant in your sales approach via SM

• The clique applies here It’s about engagement!!

It’s not an event or one time project SM marketing is an ongoing process Don’t create a FB page & Twitter account and then never use them

Start with responding to negatives. Be genuine!! Be transparent!!

Social Media and the Empowered Consumer

This Change is not GOING to HappenThis Change HAS Happened

Have You?

Thank you

Jim Schwab

+1.585.261.9433

Jim.schwab@alterian.com

@jimschwab

SM2 Freemium http://sm2.techrigy.com

Techrigy, an Alterian Company

SM2 Social Media Monitoring

Sign up for a FREE Social Media Monitoring account!!!

Sign up for a FREE Social Media Monitoring account!!!