What is a social business model?

Traditional def ~ capitalism that serves humanity's most pressing needs. Muhammad Yunus

350,000 new Tweets 500,000 new FB

comments Every minute.

social business ~adopting social networking tools and practices

1 second frame of NBA finalstwitter

The Social Business Model is about people

Why invest in a social business model?

Can every employee be your smartest employee?

Can commenters become your biggest contributors?

Can your next big idea be crowdsourced?

Q

Q

Q

Building your social business model

8

Commit

Planr

Foundation

ContentAccelerate

Leadership

Listening

Engaging

Voice + Tone

Commit. Know who

you are.

Plan - Set benchmarksMonthly progress6 mo. % to complete

Who

Plan - Empower your teams

How

So you can respond in a timely and relevant way

When

Foundation create a social property architecture

Foundationmap the tools

52% of consumers stop following a business’ page because the

content is boring & repetitive.

Accelerate grow your audience

Accelerate social CRM & lists

Leadershipthought leadership and influence

/Bizplantoday @Bizplantoday /+RyanCampbell1

www.Purematter.com

Thank you

Ryan Campbell