Post on 16-Jul-2015
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SOCIAL MEDIA BY THE NUMBERS
70+ MIND-BLOWING SOCIAL MEDIA STATS
© 2015 Fandom Marketing, Inc. in entirety
Updated April 2015
are most popular with adults
71%
28% 28% 26% 23%
Facebook Pinterest Linked Instagram Twitter
Social Media Use by Adults Online
Only 17% of organizations have provisions that protect them against misuse of social media by ex-employees
Facebook is used most for social sign on to other websites, beating LinkedIn for B2B users
0%
10%
20%
30%
40%
50%
Facebook Google Twitter LinkedIn
Social Logins Used Most Often According to Janrain
All Users B2B Users
Social ads performed 167% better than the 4-channel average in reaching new and exclusive users at a low cost
Social ads run 70% cheaper than average in Neustar’s “cost index,” measuring a channel’s ability to drive impressions, clicks and conversions
73% of companies report using social data for insights from a great to small extent in order to
improve understanding of market shifts
41% of all purchases start on one device and move to another… typically moving smaller to larger — phone to tablet or laptop
Improving customer service is a top use of social data for insights by organizations 20% using it to a great extent 27% to a moderate extent 28% to a small extent
94% of B2B marketers use LinkedIn to distribute content, making it the social media platform used most often
79% 91%
52%
Before During Post Event
B2B Use Marketers Social Media For Events
Social media is used most often during events for things like live tweeting
50% of Facebook users report sharing or re-sharing news stories, images or videos 14% of photos and 12% of videos were those they took
47% of Facebook users say the major reason they are on the site
is to see photos and videos from friends
44% of the 974 million existing Twitter accounts have
never sent a tweet
Photo: screenshot twitter.com
Photo: craftmehappy.com
The average American Pinterest user spends 1 hour and 17 minutes on the website
The top-browsed Pinterest categories
Photos: Pinterest Wit & Wimsy, Bedsider, CB2, Retete TV
Food and Drink
DIY and Craft
Home Décor
Holidays and Events
Photos: Pinterest users Pop Sugar Fitness, Digital Mom Blog, Miss Me, Barefoot Blonde, SomeeCards, Alyssa and Carla, Emily Namachar
Most popular Pinterest categories by day of week
Monday: Fitness
Tuesday: Technology
Wednesday: Inspirational Quotes
Thursday: Fashion
Friday: Humor
Saturday: Travel
Sunday: Food and craft ideas
69% of Pinterest users have found at least one item that they’ve bought or wanted to buy
Photo: creativeswall.com
Snapchat is valued at $15 billion as of March 2015
Facebook reportedly offered to buy Snapchat for $3 billion
58% of college students said they would likely purchase a product from a brand that sent them a Snapchat coupon
300 hours of video are uploaded to
YouTube every minute
an increase of 200 hours since July 2014
Photo: YouTube.com
Facebook is delivering 4 billion daily views as of Q1 2015 Up from 3 billion views in the previous quarter
YouTube reached 4 billion views daily in 2012, eight months after reaching the 3 billion mark and seven years after launch
Types of videos consumers are most interested in
67% How-to, instructional or tutorial
42% Comedy or spoof
34% Product/informational
33% Micro-documentaries, telling the story of a person or event
30% Animations/infographic
Photo: video thumbnail, YouTube.com
In 2015, adults in the US will spend an average of 1 hour, 16 minutes each day with video on digital devices while time spent watching TV will
drop 20 minutes
Time spent watching video on mobile devices will increase from 30 minutes daily among all US adults in 2014 to 39 minutes per day in 2015
• Top 200 apps • 25 in top social networking apps in
the United States • Top 100 apps • 12th in social networking
At launch both apps had nearly 20,000 broadcasters going live
Periscope buzz resulted in 51,000 tweets on launch day
Meerkat buzz has not reached over 23,000 in a day
Mobile video views are up 18% – over 7% the prior year, providing for the first time a quantifiable audience for web video in a non-desktop environment
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