Listening

GOAL = LOYALTY

Measures of success

•  Positive social mentions •  Interactions with posted content •  Referral visits to website

Home base

Outposts

Listening & responding

Participating & Storytelling

No-Stir launch

No-Stir launch

Measures of success

•  Positive social mentions •  Interactions with posted content •  Referral visits to website

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Social Mentions

Interactions

Q1 Q2 Q3 Q4 Q1

Twitter

Followers

Mentions

Q1 Q2 Q3 Q4 Q1

Facebook

Fans Interactions

google.com

swagbucks.com

whole9life.com

redriv.com

elanaspantry.com

apps.facebook.com

kidswithfoodallergies.org

simplygluten-free.com

peanutallergy.com

facebook.com

Top Referring Sites – 2011 YTD

What’s next?

•  More social elements on SunButter.com •  Blogger relationship program •  More opportunities for fans to participate