Social Media Consistency

transcript

SOCIAL MEDIA CONSISTENCY

Lela Davidson WordCamp Fayetteville – 7/30/11

Skip the Overwhelm&

Create a Schedule That Works

WHAT’S THE POINT OF SOCIAL?

Facebook: 1 out of every 13 people on EarthTwitter: 140 million tweets per dayLinkedIn: 100 million accountsWordPress: 2.5 billion pages viewed per day

SOCIAL MEDIA OBSTACLES

UNCERTAINTY: I don’t know what post and when to post.

RESOURCES: I don’t have time.

STEP 1: CREATE OBJECTIVES

What can social do for your business?

•Raise awareness•Increase contributions or event attendance•Educate your audience•Drive customers down the path to purchase•Nurture relationships (increase intimacy)•Track metrics

STEP 2: CRAFT YOUR SOCIAL IDENTITY

Be you, sort of.

•Create back-of-the-house policies•Integrate core values•Deliver what your audience CRAVES•Give it up, at least a little

STEP 3: ENGAGE

Social is 24/7, but you don’t have to be.

•Content: text, images, video, audio•Create discussion•Promote others•Create an inventory of posts/tweets/updates•Tools: TweetDeck, Hootsuite, Seesmic, Roost•Respond: Put the social in Social

STEP 4: BUILD

Grow your audience organically.

•Viral = luck, and luck is not a strategy•Follow, friend, chat, say hello•Promote others: @ and tag•Study others in your niche•Work toward objectives

EXAMPLE

•Objective 1: Launch party attendance

Facebook: sample content, event teasers, sponsor recruitment, reminders, RSVP influence, post-event list creation

EXAMPLE

Objective 2: Book sales

•Facebook: sample content, Amazon links, post and request reviews, tag photos•Twitter: starting relationships, chats, #BlacklistedFromThePTA, links•LinkedIn: I’m an author!

Social Media Consistency

Business