Post on 11-Nov-2014
description
transcript
Social Media for Nonprofits
PFD Charitable Contributions Program
BlogsBlogsBlogsBlogs
MicroblMicroblogsogs
MicroblMicroblogsogs
Social Social NetworNetwor
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Social Social NetworNetwor
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NetworNetworksks
Geo-Geo-NetworNetwor
ksksVideo Video
SharingSharingVideo Video
SharingSharing
Photo Photo SharingSharingPhoto Photo
SharingSharing
Content Content RatingRating
Content Content RatingRating
BookmBookmark ark
SharingSharing
BookmBookmark ark
SharingSharing
PodcastPodcastinging
PodcastPodcastinging
RSS RSS FeedsFeedsRSS RSS
FeedsFeedsWidgetWidget
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Cloud Cloud WorkinWorkin
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Cloud Cloud WorkinWorkin
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MobileMobileMobileMobile
Social Social GamingGamingSocial Social
GamingGaming
AugmeAugmented nted
RealityReality
AugmeAugmented nted
RealityReality
Shiny Shiny New New ThingThing
Shiny Shiny New New ThingThing
WebsitWebsitee
WebsitWebsitee
Social Tools
www.alizasherman.com
Loyalty
Word of Mouth
Public Relatin
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www.alizasherman.com
Social Media is best for...
GoalsGoals ObjectivesObjectives
AudiencesAudiences ActionsActions
www.alizasherman.com
Social media planning...
SocialSocialMediaMediaSocialSocialMediaMedia
Location
People
Stories
Images
Words
Audio
Videowww.alizasherman.com
Your assets...
BlogsBlogsBlogsBlogs
MicroblMicroblogsogs
MicroblMicroblogsogs
Social Social NetworNetwor
ksks
Social Social NetworNetwor
ksks
Video Video SharingSharingVideo Video
SharingSharing
Photo Photo SharingSharingPhoto Photo
SharingSharing
PodcastPodcastinging
PodcastPodcastinging
RSS RSS FeedsFeedsRSS RSS
FeedsFeedsWidgetWidget
ssWidgetWidget
ss
WebsitWebsitee
WebsitWebsitee
Pick. Click. Give.
Social Landscape
The tools...
www.alizasherman.com
www.alizasherman.comimage from Beth Kanter
How much time will it take?
•Plan for social media.
•Pick your tools.
•Build your channels.
•Integrate your channels.
•Listen, Respond, Engage.
•Monitor, Measure
Steps
www.alizasherman.com
•Widely recognized and read.
•Augments your website.
•Easy publishing, requires content strategy.
•Constituent familiarity.
•Best for social media integration.
•Post: Once a week & as needed.
www.alizasherman.com
•Public presence, pervasive.
•Wide reach, targeted reach.
•Easy feature integration.
•Constituent familiarity.
•Interconnected word-of-mouth.
•Post: Several times a week & as needed.
www.alizasherman.com
•Public presence, popular.
•Wide reach, harder to target.
•Basic features.
•Constituents less familiar.
•Takes time to build.
•Post: Several times a day.
www.alizasherman.com
•Huge potential audience, pervasive.
•Wide reach, harder to target.
•Embedding and integration features.
•Constituents very familiar.
•Takes production, editing, upload time.
•Post: Several times a month.
www.alizasherman.com
GoalsGoals ObjectivesObjectives
AudiencesAudiences ActionsActions
www.alizasherman.com
Return to strategy...
Finding Aliza Sherman...
• @alizasherman on Twitter
• facebook.com/alizapilarsherman
• linkedin.com/in/alizasherman
• www.alizasherman.com
• www.conversify.net
• aliza@conversify.net