Social Media for Small Business

transcript

Twitter: @DanStasiewski

Agenda

• Weeks 1-2: Strategy & Planning

• Weeks 3-4: Blogging & Sourcing

• Weeks 5-7: Launching Social

• Weeks 8-10: Engaging & Listening

• Weeks 10-12: Analyzing & Adjusting

• Weeks 12+: Planning for the Future

about.me/danstasiewski

Twitter: @DanStasiewski kunocreative.com

Why Blog?

kunocreative.com

Panda launched

5 posts/week

Ranked for 2,179 Keyword Phrases

Ranked for 14,029 Keyword Phrases = 644% Increase

10 posts/week

Caffeine launched

Why Social Networks?

kunocreative.com

Social Traffic15% Of All Traffic

Twitter: @DanStasiewski kunocreative.com

Why Social Media?

Prove ExpertiseBuild Loyalty

Raise Awareness

Don’t Assume That If You Build It,

Followers Will Come

Don’t Leave It Up to the Intern

Don’t Stop

Week 1-2: Strategy & Planning

Your Goals

Awareness(New Customers)

Retention(Existing Customers)

Content Audit

•What Print Materials Do You Have?

•What Photos Do You Have?

•What Videos Do You Have

Generate Blog Ideas:

•What Frequent Sales Questions Do You Answer?

•What’s New in Your Industry?

•What Tips Can You Share AROUND the Services You Provide?

Sign-Up for Accounts

•Blog (Wordpress.com)

•Twitter

•Facebook

•Google+

•LinkedIn

•YouTube

(also Pinterest & Tumblr)

Accounts Tips

•Have a Consistent Username On All Platforms

•Use Same Logo/Image on All Platforms

Checklist

•Schedule Time Everyday

•Content Audit

•Generate Blog Ideas

•Sign-Up for Accounts

Week 3-4: Blogging and Sourcing

kunocreative.com

Week 3-4: Blogging and Sourcing

kunocreative.com

What Type of Blog Do You Need?

kunocreative.com

Brand Journalism

kunocreative.com

Thought Leadership

kunocreative.com

Sales Responses

kunocreative.com

Mini-Case Studies

kunocreative.com

Community Engagement

Week 3-4: Blogging & Sourcing

What Sources Are Available?

•Other News Sources Do You Frequently Read

•Use Google to Find New Sources

•Use Google Blog Search to Find Other Bloggers http://www.google.com/blogsearch

Add Sources to an RSS Feed Reader

http://www.google.com/reader

Checklist

•Write Your First Blog Posts (3)

•Find Sources for Social Media Sharing

•Add Sources to an RSS Feed Reader (Google Reader)

Week 5-7: Launch Social

B2B B2C

Twitter Tips

•Tweet 6-8 Times Per Day

•Automate Your Tweets with Hootsuite www.hootsuite.com

Facebook & Google Plus Tips

•Post Twice a Day

– Share One Blog Post/Social Media Source Link

– Share One Photo or Video

•Always Write a Brief, One Sentence Intro

LinkedIn Tips

•Share All Blog Posts

•Share Other Sources

LinkedIn Tips

•Share All Blog Posts

•Share Other Sources

•Share All Blog Posts (Make Sure There's a Photo)

•Share Images

•Always Write a Relevant Description

Checklist

• Determine Which Social Networks

• Share Content from Weeks 1-4

• Produce Additional Content Based on Needs

Week 8-10: Engaging & Listening

Remember It’s Social Media

Be Gracious

Be Helpful

Be Generous

Don't Get Angry

Monitor for Interaction

Checklist

• Monitor Your Networks for Interaction

• Thank Someone Who Mentions

• Help A Customer With a Question

• Share Other People's Content

Week 10-12: Analyzing & Adjusting

Twitter Stats

Facebook Insights

LinkedIn Analytics

Checklist

• Check Twitter Stats in Hootsuite

• Review Facebook Page Insights

• Review LinkedIn Company Page Stats

• Scan All Other Social Networks for Best Interactions

Week 12+: Planning for the Future

Thank You for Attending!

kunocreative.com

Questions?

inboundmarketing.kunocreative.com

Contact Dan Stasiewskidstasiewski@kunocreative.com

about.me/danstasiewski

Social Media for Small Business

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