Post on 23-Jan-2015
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Successful Growth and Management
within the Social Media Platform Today
Vegas Beauty Unbound
IS IT WORTH IT?
On a Scale of 1 to 10
1-------------------------------------------10(worthless, total chore) (Fun & Beneficial)
IS IT WORTH IT?
On a Scale of 1 to 10
1-------------------------------------------10(worthless, total chore) (Fun & Beneficial)
Growing & Managing a Social Media Presence should:
• Not feel like a chore
• Not be Time Consuming
• Provide you a sense of having social impact (Efficacy)
SOCIAL MEDIA MYTH-BUSTING
A big reason why people get
Social Media Burnout is because of
a decade of BAD ADVICE
SOCIAL MEDIA MYTH-BUSTING
MYTH #1
Demographics are no longer important,
It is all about cultivating
RELATIONSHIPS
SOCIAL MEDIA MYTH-BUSTING
MYTH #2
Conversations will happen WITHOUT
You initiating them.
SOCIAL MEDIA MYTH-BUSTING
MYTH #3
Listen to your marketplace
So you can please them.
*should be Look at your marketplace
topography to know who’s who
TODAY’S SOCIAL PARTICIPANT
INFORMATION & DECISION
BURN OUT!
“Ugh, words are annoying. Show me a pic and Maybe
I’ll care.”
TODAY’S SOCIAL PARTICIPANT
Don’t Try to Impress
No Need for Consumer “Butt-Kissing”
YOU KNOWYOUR BRAND!
Be Yourself &Be Confident!
A SIMPLE PLAN
With SO MANY Social Media Platforms,
CHOOSE A FEW & DOMINATE
A Suggested Plan:
Facebook, Twitter, YouTube, G+(there are hundreds, any combo is good)
Pick Your Favorite & SYNDICATE!
GROWTH: SOCIAL CONTAGION
“Six Degrees”
GROWTH: SOCIAL CONTAGION
“Six Degrees”
GROWTH: SOCIAL CONTAGION
It Gets Complicated Math-Wise
BUT, What’s Important Is:
Understanding “Topography” & Sharing
GROWTH: SOCIAL CONTAGIONCLUSTERS
Liz Mari
Lindsey
Anand
Steve Kyra
Paulina
Kevin
Kim Vo
GROWTH: SOCIAL CONTAGIONCLUSTERS
Liz Mari
Lindsey
Anand
Steve Kyra
Paulina
Kevin
Kim Vo
If a post is interesting enough, it will spread (be shared)
GROWTH: SOCIAL CONTAGION
Actual Social Network
It Changes Constantly!
GROWTH: SOCIAL CONTAGIONCLUSTERS
Liz Mari
Lindsey
Anand
Steve Kyra
Paulina
Kevin
Kim Vo
GROWTH: SOCIAL CONTAGIONCLUSTERS
Liz Mari
Lindsey
Anand
Steve Kyra
Paulina
Kevin
Kim Vo
Anand meets Kim Vo
GROWTH: SOCIAL CONTAGIONCLUSTERS
Liz Mari
Lindsey
Anand
Steve Kyra
Paulina
Kevin
Kim Vo
Kevin bumps Anand on red carpet
GROWTH: SOCIAL CONTAGIONCLUSTERS
Liz Mari
Lindsey
Anand
Steve Kyra
Paulina
Kevin
Kim Vo
GROWTH: SOCIAL CONTAGION
Influencers
Influencers reach
Many Multiple Clusters at once, increasing the odds of full message reach.
GROWTH: SOCIAL CONTAGION
Influencers
If your message gets trapped in some clusters (quarantine), focusing on influencers may help it spread elsewhere
GROWTH: SOCIAL CONTAGION
Influencers
That’s why you
get celebrities to
endorse your
products ;)
SOCIAL MEDIA MANAGEMENT
Our Example Plan:
Facebook, Twitter, YouTube, G+(there are hundreds, any combo is good)
Pick Your Favorite & SYNDICATE!
SOCIAL MEDIA MANAGEMENT
Our Example Plan:
Facebook, Twitter, YouTube, G+
(there are hundreds, any combo is good)
Pick Your Favorite & SYNDICATE!
Tagging is a great trick in Twitter
Google Plus
SOCIAL MEDIA MANAGEMENT
Pick Your Favorite & SYNDICATE!
GOOGLE+
SOCIAL MEDIA MANAGEMENTYou Only Need to Update ONE
SOCIAL MEDIA MANAGEMENTSyndication Steps
SOCIAL MEDIA MANAGEMENT
SOCIAL MEDIA MANAGEMENT
SOCIAL MEDIA MANAGEMENT
SOCIAL MEDIA MANAGEMENT
SOCIAL MEDIA MANAGEMENT
SOCIAL MEDIA MANAGEMENT
SOCIAL MEDIA MANAGEMENT
SOCIAL MEDIA MANAGEMENT
Syndication prevents it from being a Chore
GOOGLE+
Successful Growth and Management
within the Social Media Platform Today
SEE Facebook.com/AnandBhattRock
During Latin Grammy WeekTo see these tips in action!