DoBe responsible

Be timely

Be professionalAdd value

Be yourself

Be transparent

• Is this of interest to my audience

• Will my audience understand it?

• Does it solve a problem for my audience?

1.Post when angry, tired or inebriated

Post content that is disrespectful of anyone

Be dishonest

Share company secrets

Don’t

How To Act?

Blogs

• Your profile

• Your company page • Groups

• Your profile

• Company page

• Groups

• Customer pages

• Company feed

• Groups

• Direct messages

• Industry• Company• Customer

• Personal account• Business account

• Public posts • Your circles

Twi�erFacebook

WhereTo Post?

2.

• Check In to an event or workplace

• Post to the company wall

• Share industry ar�cles on your wall

• Promote company jobs to friends

• Comment in an industry group

• Post company videos & pictures in your wall

• Post an update on your latest project

• Share stories about the company

• Ask other teams for advice

• Ask the marke�ng department to promote your content on other social media

• Introduce new employees

Online Arena

• Retweet a company message to followers

• Tweet updates from an event you’re at

• Tweet a video or a picture

• Create a customer or prospect list

• Follow or @men�on industry leaders, partners or customers

• Tweet links to company and industry artlcles

• Use industry #hashtags

• Update your profile

• Share news and informa�on

• Connect with people you meet

• Contact customers with valuable informa�on

• Answer a ques�on in Linkedin Answers

• Create a blog about your area of exper�se

• Write guest blogs for partners / customers • Comment on industry blogs and forums

• Use RSS feeds to listen to & follow blogs

• Link your blog to Facebook, Linkedin and Twi�er

• Write a blog post for the company blog

Blog

• Share company informa�on with your circles• Start a hangout with clients• Add industry leaders to your circles• Share industry informa�on with your circles

Also Consider......

Slideshare

Flickr

Foursquare

Skype

Tumblr

Ning

- Instagram

- Viddy

- Ideascale

- Gotomeeting

INNOVATE COLLABORATEINNOVATE COLLABORATE

Facebook

Twi�er

WhatTo Post?

S CIAL MEDIA S CIAL MEDIA GUIDEGUIDE

www.symphony3.com/social-media@symphony3think