Presented in the Business Technology Zone at the IBM Impact 2012 conference by Centerline Creative Director John Lane and IBM Social Media Strategist Ryan Boyles.
transcript
Social Media&
Influence in B2B Marketing
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Why are we here? What do we know?
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We’re in the midst of a behavioral shift to social sharing.
Flickr Photo by easylocum
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Social media is not a field of dreams.
If I build it, they
will come!
Maybe. But
probably not.
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One of these things is not like the others...
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Context is king. Content is the Kingdom.
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Content discovery is the 800lb. gorilla.
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Honda + Leap Lists
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Humans want/need/like stories. (Curation is story telling)