Post on 06-Sep-2014
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Social Media & Mobile Technology for Seniors
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Part 1 – Social Media What is Social Media & 3 Keys to Success The Big 5+1: LI, FB, T, B, V & G+ The Ones to Watch Online Marketing Model Social Media Types, Keeping Up & Results
Part 2 - Mobile Technology Why is Mobile Tech Growing Mobile Platforms & Mobile Websites How to Keep Up Resources
Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks
Social media differentiates from traditional/industrial media in many aspects such as quality, reach, frequency, usability, immediacy, and permanence.
Social media has positive effects such as allowing the democratization of the internet while also allowing individuals to advertise themselves and form friendships.
1. Be Interesting2. Content is King3. Give to Get
How to do you get recognized and acted upon it in all of the noise?
LinkedInFacebookTwitterBloggingVideoGoogle+
InstagramPinterestYelpMeetUpSocial CamDrop Box
Web Site
Blog
LinkedIn Facebook
You Tube
Complete Your Profile
An Effective Summary
Add a Photo (It’s About the Relationship)
Join Groups
Add URLs to each section
Your Company Page
▪ Use the Same Company Name
Complete Your “About” (like a LinkedIn Profile)
Time Line
Add Pictures & Video
Company Page
▪ Regular Updates
▪ Rich Media
Twitter Research
▪ Single Search: http://search.twitter.com
▪ Search for key word + Twitter
Publish▪ Post from Twitter or phone
▪ Follow
▪ Listen
▪ Multiple Post: www.hootsuite.com
Blogging
Similar to Journals with Comments
www.WordPress.com
www.blogger.com
“Long Form Content”
Great for Q&A, FAQ
Link to Social Media
Use Pictures & Video
Video
www.YouTube.com
Create Your Own Video
“Favorite” Videos you Like
Post on social Media
Build Your Own YouTube Channel▪ Search You Tube to see how
Google Plus
www.Plus.Google.com▪ aka Google+ and G+
SEO Reasons▪ Link your Google+ page to your web site
Claim Your digital Real-estate
2nd Larges Social Media Network as of Jan 13
www.HootSuite.com Set up your Social Command Center Use The Share button Link Social Media Sites, But… Editorial Calendar Voice Mail to Email to Post Who answers the phone?
1. Decide on Your Goals and Intent. 2. Determine the Right Tools for You.3. Build Your Brand’s Personality.4. Content is King!5. Use Key Words.6. Link Resources.7. Build Your Community.
It’s all about relationships !
Why is Mobile Technology Growing Mobile App Platforms Mobile App vs Mobile Website Suggested Apps Updates & Downloads Keeping up, a 24 year old
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All the information of the world, at your finger tips, with you always
Are you ever without Google? Did you ever sleep next to your computer? Have you ever played Xbox while standing
in line at the grocery store?
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A subset of information usually found on a website
Faster, more direct access A few highly valuable features & functions “Efficiency is a Feature” - Josh Clarks (Tap
Worthy Author)
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For Users
Access in the moment
Compressing time
Faster decisions
Fun Developer/Company
Money
Advertising & Branding
Competitive Advantage
Customer Service
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Apple - Design Android - For the Masses BlackBerry - Behind the firewall Windows - Enterprise r Us
Use Responsive Website Design Develop Once For All Platforms Lower Development & Maintenance Cost Requires Data Connection Does Not Utilize Device Features
Email Texting Maps Music Pictures Local Information
News Weather Social Media Browser Specialty Entertainment
Software Updates Application Updates Notifications
Your 24 year old friend or family member Each other News sources (Mashable, Tech Crunch) Platform updates and notes God, Google & YouTube
Learning Curve Changing Behavior & Thinking Restart to Refresh Wi-Fi or Cellular Data Traveling Abroad Confusion & Frustration
Socialnomics by Erik Qualman Inbound Marketing Brain Halligan & Dharmesh Shah Social Media 2.0 by J.R. Atkins Mashable (Blog on Social Media Trends) HubSpot (Content Marketing Specialist)
Thank you for attending:
Social Media & Mobile Technology for Seniors
What do I do?1. Conference Presentation2. Executive Briefings & Workshops3. Consulting Projects: Social Media,
Mobile Apps, Sales & Marketing
Download this presentation at:
www.SlideShare.net/JRatkins