Leveraging Social Media

for your enterpisewith Paul Terry Walhus

Leveraging Social Media

Social networks are growing. And fast!

not so fast, myspace! facebook and hi5 are making a move!

Hot Social Networks

twitter - 3.3 million users

◆launched in Austin at SXSW◆twist - see trends in twitter◆search.twitter.com - find your niche◆more trends and tweetstats◆who's hot on twitter◆tweetups! fast online or offline

meetings◆open source twitter - laconi.ca

servers

- social focal point◆pulls together your social network

like twitter, facebook, etc.◆allows conversations and

commenting◆friendfeed "spy" ◆friendfeed embed for your blog or

website◆corporate example - fastcompany

facebook is number 1

◆facebook growing to no. 1 network◆new ad strategy - "engagement"◆facebook is HR Block's social

networking strategy◆ facebook is on the iphone and

mobile devices◆ facebook has many social network

add ons

Hot Social Network Trends

◆blogs - still the center of the universe◆micro-blogs like twitter and friendfeed◆video deployment - one to many◆mobile apps - facebook, twitter, iphone◆niche social networks - sugar◆intra-social networks - yammer,

socialtext◆lifestreaming - ping.fm

Blogs - still relevant

◆Make your blog the center of your social networking universe

◆Embed social networking plugins, gadgets and widgets

◆Wordpress - excellent platform for individual and multi-user blogs

video "deployment"

deploy video to many sites at once, not just youtube . . .

mobile apps - iphone now

facebook, twitter and "twinkle", myspace, wordpress, and many more from App Store

And the g-phone will be coming soon: Android

niche social networks

◆team sugar◆cork'd and Gary Vee◆ dwellgo◆zillow◆curbly - diy◆ Jeep◆Southwest Airlines◆real estate social networks

intra social networks

◆ yammer - requires dedicated domain

◆ socialtext combines facebook, twitter, and the Enterprise

◆ present.ly - twitter for the enterprise

lifestreamingWhat is a lifestream?

Yourlifestream collects all of your socal media content (blogs posts,Flickr photos, YouTube videos, etc.) in a single page sort of like ablog. Example - ping.fm

leveraging social networks

◆ add social streams to your site◆ establish your brand on social

networks◆ know your community◆ broadcast your brand via social

networks◆ deploy video to multiple video sites◆ build relationships with your followers◆ build an intra social network

Thanks!

Thanks for your participation today. You can find this presentation at spring.net/summit