Social Media TodayRobert Sharp & Associates

How has it changed?

• Having an online presence has become mandatory.

• It’s intertwined with everyday life.

• Social media sites account for the majority of time spent online.

Customers

• Customers expect that you’re using sm

• Customers expect interaction

• Customers do online research

• Will let tell you how you’re doing

• Will give you insight

• And most importantly … they are talking about you (whether you know it or not).

Competition

• Social media helps influence your web presence.

• It establishes your business as a technological leader on the cutting edge.

• Engagement with customers helps position your business in front of the others.

Facebook

• Approaching 1 billion users

• Average user spends 8 hours on Facebook/month (source mashable.com)

• This means more opportunities for businesses

Constant Contact

• Email is another top consumer of time spend online.

• Customers want to receive information.

• Opt-in email marketing is an effective tool for keeping customers in the loop.

Pinterest

• Image sharing platform.

• What the heck is a pin?

• People like images and they share them with their friends.

• Why does Pinterest matter?

Is social media really that important?

The future of social media …

• Continued integration into everyday life

• Key tool for business and social communication

• Privacy lines become blurrier

Are there any questions?

Ben Lippert–SEO and social media strategist

Molly Albrecht–Communications and public relations