Socially Scotland Socially Scotland Celebrating Social Media Week Glasgow 2011Celebrating Social Media Week Glasgow 2011

#smwldn Social Media Week LondonSocial Media Week London

20122012

Special Thanks

What We Aimed to Do• Demonstrate Glasgow and Scotland’s

digital engagement• Show Glasgow was a genuine global

city• Extend the conversation on Social

Media • Let the crowd own and shape it• Have a party!

Themes• Hold around 30 Events • Demonstrate a diversity of event• Some events in iconic locations• Generate some visibility locally• One top notch keynote• Create some legacy items

Picture This!

http://www.youtube.com/watch?v=Mg8wbUZox4k

Events

• 118 Events• 47 Locations• 35 Topics• 21 Formats

Iconic Locations

Visibility

• 59 Mentions on Mainstream news

• 13,000 SM mentions • 240 mentions in blog

posts• 98% positive• Registrations

– 3000 event registrations– 1300 delegates

• Scottish Government– Drew Smith MSP– First ever motion to

feature a #tag

Speakers

Legacy Items

What People Say

Don’t take my word for it

http://www.youtube.com/watch?feature=player_embedded&v=lDUcSGBETLc#!

Sponsors, Investors, Partners

Report AvailabilityFriday 17th February 2012www.twintangibles.co.uk

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