Social Media, Search & You

Why,How & WIIFM

Sheila Scarborough@SheilaS@TourismCurrents

What We'll Talk AboutWhy social media & search matter to your success

How to succeed on socialWIIFM (What's In It For Me?) & how the Chamber fits in

Why?

Because your market is

there

Americans spend more time on social media than

volunteering, praying, talking on the phone, email or exercising.

Source: Forrester Research

Of online adults surveyed:

71% use Facebook22% use LinkedIn18% use Twitter

21% use Pinterest17% use Instagram

Source: Pew Internet Research

Fastest-growing user demographic? You're looking at it ....

Social media users by age:18 – 29 years: 89% use it

30 – 49 years: 82%

50 – 64 years: 65%

65+: 49% Source: Pew Research Social Networking Fact Sheet

Source: Pew Research

Your markets are not only social, they're mobile

Facebook has 1.07 billion monthly active mobile users.

399 million of those only access the network from their

mobile device.Source: Facebook Shareholder Report

via Expanded Ramblings

42% of leisure travelers are more likely to use their

smartphone or tablet for travel- or vacation-related

info while on a trip (up from 33% in 2012)

Source: Google Think Insights 2013 Traveler

Why social media?

Search/SEO

www.google.com/business

How?

"If you know how to work with customers

in person,you know how to work with customers online."

Becky McCray, Small Biz Survival

WIIFMWhat's In It

For Me?

More word-of-mouth marketing

More sales

Free = kittens not beer

"I don't have time to manage one of those 'telephones.' I'm too busy

running my business."

The marketing team....

Chamber or CVB

Area attractions, businesses & destinations

You

"The CVB gets visitors to the destination, but YOU have to get them through your door."

Leslie McLellan, Just a Small Town Girl and Visit the San Jacinto Valley, California

To Do List● Make sure the Chamber/CVB knows

about your social media profiles● Help them help you

● Support each other & give shout-outs!● Tag on Facebook, link to them, use

their @name on Twitter● Tell your customers where to find you

on social media, & talk to people there!

Photo Credits● Tiny frog (courtesy Anna Tesar at Flickr CC)● Mobile travelers with tablet (courtesy

BJMcCray on Flickr CC)● Visit Baton Rouge screenshot (courtesy Sarah

T. Page Consulting slides for Bastrop EDC)● Free kittens not free beer (courtesy pinguino

at Flickr CC)● All other screenshots & photos are my own

Thanks very much!Sheila

Scarborough

Tourism Currents

@SheilaS

@TourismCurrents