Social Networking

An Important part of Life

Social Networking

• Communities of People Share Interests and activities.

• Social Networks Connect people at a low cost

• Social Networks have the power to make two people from different places come together virtually

• People also get to know about each other without actually meeting them.

Advantages

Increases Leads and sales

Builds customer relationship and strengthensRelation between customers and sellers

Creates awareness about various brandsAnd also creates Brand Image

Forms alliances

Helps in creating and Maintaining relationships.

Knowledge and information is acquired.

Provides ability to participate and Contribute.

Professional networking promotes issues important for us.

Social networking sites were originally designed as a tool to bring people together.

In short these sites were made to make people easily connect and communicate with each other.

The good thing about social networking sites is that most of them are free or cost very less.

Newscasters are now able to keep the public aware of recent events and yet have storage for past events and yet have storage for past events in electronic archives

You need not pay for advertising in order to market your products.

Users have to experience in medical , education and even financing ,can share advice with people who have questions on forum.

Through these sites they are able to attract people who might be interested in the services that they can offer.

Not only that advertisers also come to know about the activities of their competitor in the market

Best examples of social networking sites

Disadvantages

Identity theft

Addictive

Online Harassment

Cyber Stalking

Creating Imposters (False Profiles)

Cyber Phishing

Chances of malware additions

Time Waste / Lack of Human Touch

Usage by Burglars

Online Crimes etc.

Anyone can upload any kind of pictures / videos (e.g. Pornography)

Any kind of comments can be passed by it (e.g. good , bad , insulting )

Any kind of community can e created (e.g. Terror , Adult )

People also loose their security by providing information about themselves on such sites.

THANK YOU - Akshita Mehta