Social Networking Sites:

Need of the Hour

Shashank Kapoor

Shashank Kapoor

What is socialNetworking ?

A social networking service is an online service, platform, or site that focuses on building and reflecting of social networks or social relations among people, who, for example, share interests and/or activities.

Shashank Kapoor

What are socialnetworking sites ?

.Social networking site is the phrase used to describe any web site that enables users to create public profiles within that web site and form relationships with other users of the same web site who access their profile. Social networking sites can be used to describe community-based web sites, online discussion forums, chat rooms and other social spaces online.

Shashank Kapoor

Some top social networking sites

Shashank Kapoor

KEY PLAYERS

Shashank Kapoor

KEY PLAYERS

Shashank Kapoor

KEY PLAYERS

Shashank Kapoor

Shashank Kapoor

http://pewinternet.org/Reports/2013/Social-Media-Update/Main-Findings/Demographics-of-key-social-networking-platforms.aspx

1. Facebook

3 - eBizMBA Rank | 900,000,000 - Estimated Unique Monthly

Visitors | 3 - Compete Rank | 3 - Quantcast Rank | 2 - Alexa Rank.

2. Twitter

15 - eBizMBA Rank | 290,000,000 - Estimated Unique Monthly

Visitors 30 - Compete Rank 5 - Quantcast Rank | 9 - Alexa Rank.

3. LinkedIn

16 - eBizMBA Rank | 250,000,000 - Estimated Unique Monthly

Visitors 24 - Compete Rank 17 - Quantcast Rank | 8 - Alexa Rank.

The Most Popular Social Networking Sites Updated 8/2/2014 | eBizMBA

Shashank Kapoor

• Mergers and Acquisitions

• Competing Platforms

• Abuse and Exploitation

• Risk of losing image

• Integration• Convert users• Expose blogs

and campaigns to community users

• Oversold• High overlap• Disorderly• Privacy Issues

• Collaborative• Engaging• Sense of

Community• Knowledge

Management• Ease of Use• Integration• Low Cost Streng

htsWeaknesses

Threats

Opportunities

Shashank Kapoor

POLITICAL

- Pressure to crack down on child predators- Increased emphasis on privacy

ECONOMIC- Greater affluence, leading to more number of users online

SOCIAL- “Everyone’s on it” & there is a pressure to Belong

TECHNOLOGY- Increases in broadband speed and penetration- Decrease in bandwidth and data center costs

PEST

EXTERNAL ENVIRONMENT ANALYSIS

Shashank Kapoor

Effects of Social Networking Sites on People

Shashank Kapoor

•Facilitates open communication.

•Generate Innovative Ideas.

•Education.

•Opportunity to widen business contacts.

•Effective recruitment tool.

•Effective & Cost Efficient Marketing.

•Upgrading Yourself.

•Distressing Yourself.

•Airing your Opinions.

•Creating more engaging learning experiences.

Need of the Hour - YES:

Shashank Kapoor

•Time-consuming.

•Some people find SNs too daunting to

tackle.

•Addictive.

•Some people become obsessed in finding

their friends on FB and intrude in their

private lives.

•Privacy issues with FB & Twitter.

•Fake Accounts.

•BOTS

•Confession Pages.

Need of the Hour - NO:

Shashank Kapoor

ATTENTION - DEFICIT HYPERACTIVITY DISORDER

The practice of logging on daily to see hundreds of new photos, comments, and user statuses have begun to take away our ability to keep our focus on something for more than an hour or two, making ADHD a very real and possible effect of SNS.

Shashank Kapoor

DEPRESSION AND LONELINESS

When interacting with someone through text messages, instant messaging, or email, a large portion of how humans interact is gone.

Shashank Kapoor

CONCLUSION

WHAT STUDY SAY:

Percentage of Online Population Using Social Networking around the World is 95%.

Average Hours per Visitor Spent on Social Networking Sites are 8.

ACCORDING TO US:

YES Social networking is the most popular online activity worldwide and it is need of the hour.

Shashank Kapoor

Shashank Kapoor