Start Academy 2014 - Valider et tester ses hypothèses

Post on 22-Nov-2014

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A travers ce canevas, on verra • La notion de start-up agile (ou ‘lean startup’) • Comment tester des hypothèses d’affaires, rapidement, sans risque et à peu de frais. • L’importance du prototype (ou ‘minimum viable product’)

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Production Support Sales

Support Production

CEOs need to get serious about sales: http://blogs.hbr.org/2012/07/ceos-need-to-get-serious-about/

Sales

dessin par Laurent Meurisse

Ask Google

Research

Think with Google

Check Alexa

Statistics Belgium

data.be

Google Trends

Adwords

Ad platforms

Ask

Adwords/Cons Survey

Facebook Ads/ Questions

Linkedin Ads

Google Forms/Voicepolls

Twitter

Your Social Network

Meet the Experts

Friends of friends

Prototype

Domain name

OVH / Gandi

Landing pages

Weebly

Wordpress

Mailing list

Launchrock

Mailchimp/Madmimi

Crowdsourcing

Odesk/Fiverr

DesignCrowd/Tailor

Landing Pagebasic elements

Crowdfundinga go to market strategy that lowers the risks

Mandatory reading