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Next Generation of Technology

Next Generation of Technology

The Internet is more than an invention or innovation.

It is a transformational catalyst differentiating 21st Century business models from all earlier business models.

Next Generation of Business Models

Four Business Models for the New Generation

1. Technological Overload

Four Business Models for the New Generation

1. Technological Overload

2. Monetize the digital social, mobile, video and commerce marketplace.

Four Business Models for the New Generation

Digital/Online Originated Advertising2012 2015 2020

Social $3.3 $8.4 $24.5Mobile $2.3 $8.8 $23.2Video $1.8 $4.8 $18.3

Total Digital Video (Digital-Originated + Legacy)

$4.0 $10.4 $28.0

Four Business Models for the New Generation

1. Technological Overload2. Monetize the digital social, mobile and commerce

marketplace

3. Redefine demographic targets and metrics.

Four Business Models for the New Generation

1. Technological Overload2. Monetize the digital social, mobile and commerce

marketplace3. Redefine demographic targets and metrics

4. Have Your Earned Weapons Ready for the Content Revolution

Four Business Models for the New Generation

1. Redefine demographic targets and metrics2. Monetize the digital social, mobile and

commerce marketplace3. Technological Overload4. Have Your Earned Weapons Ready for the

Content Revolution

Fundamentals for the Future

• Technology Advances Accelerate• Legacy Relationships/Models/Silos are

Collapsing • Success Powered by Ideas, Creativity and the

Ability to Collaborate, Curate, Communicate.• Branding, Marketing, Advertising Must be

Social, Interactive, Visual and Viral• It’s About Empowering Stability, Not

Embracing Change

Oh Wow! Oh Wow! Oh Wow!

@JackMyersComjm@JackMyers.com