RETAIL & SERVICES MANAGEMENT

STORE LAYOUTBY

KAMAL N 12AA20RAMESHKUMAR R 12AA33

SARAVANAN KUMARAN 12AA38S SIVA 12ZA41

PERIYA PONNAN J 12AA39MANOJ KUMAR 12AA25

VIPIN NAIR 12AB43

CONCEPT OF STORE DESIGN

• Shopping as an experience• Taste of targeted consumers• Essentially creative response to an actual or

perceived problem• Design – store frontage, fascia and signage,

merchandising, display, lighting, graphics, point of sale and decoration

Principal of Store Design

• Totality • Focus• Ease of shopping• Change and flexibility

The Layout

• Manner in which merchandise or products arranged in the retail store.

• Helps movement of customers within the store.

• Three types1. The Grid layout2. The Racetrack layout and3. Freeform layout

GROUND FLOOR

Ground Floor

FIRST FLOOR