Strong Connections:Linking strategy, to goals, to data.

Hashtag: #bbcon

“Actionable Data”to “Strategic Data”Amy Sample Ward, NTENTwitter: @amyrswardamy@nten.org

!We already have the tools we needWe just haven’t applied them…

Spoiler Alert:

1Step 1: Linking strategy to goals

Role of your missionWhat do you do and why do you do it?What does success look like?

2Step 2: Linking goals to social

Role of socialWhere do you engage and why, with whom?What value are you creating?

3Step 3: Acting on Strategic data

Role of dataWhere are you, where were you, where do you want to be?

!I’ll believe it when I see it.

1Linking strategyto goals

NTEN aspires to a world where all nonprofit organizations skillfully and confidently use technology to fulfill their missions. We are the membership organization of nonprofit technology professionals. Our members share the common goal of helping nonprofits use all aspects of technology more effectively.

NTEN aspires to a world where all nonprofit organizations skillfully and confidently use technology to fulfill their missions. We are the membership organization of nonprofit technology professionals. Our members share the common goal of helping nonprofits use all aspects of technology more effectively.

2Linking goals to social

Establish NTEN Reputation: NTEN is a trusted leader for information, resources, and education on all aspects of using technology across your organization to meet your mission.  NTEN is an early adopter; transparent and open with our evaluations and experience.

Establish NTEN Reputation: NTEN is a trusted leader for information, resources, and education on all aspects of using technology across your organization to meet your mission.  NTEN is an early adopter; transparent and open with our evaluations and experience.

3Acting on strategic data

• % of Conversation• # of outside articles & speaking engagements• Retweets and shares• # of Member requests for specific information • positive mentions of NTEN and NTC• guest content (NTEN blog) promotion • leading referral sites (external)• leading referral platforms (social media)• referral site with longest on site time

1. Use your mission2. Connect social to your

ultimate goals3. Activate your data4. Evaluate, investigate,

explore

!We’ll totally do this…soon…ish…

Push back on strategic data = Push back on strategic work.

Use the resources you already have (your mission, strategies, goals)

Ask staff about the tools they are using(ID new options and applications)

Try to move some numbers(evaluate how to influence social media)

Impact tips

120 characters or less, please.

#BBCON Tweet take-away

?Questions

@Amy Sample Ward Email: amy@nten.org

Twitter: @amyrswardWebsite: http://nten.orgBlog: http://amysampleward.org