Post on 29-Nov-2014
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Subliminal Message
Myths and Facts Behind Subconscious Control &
Manipulation
DefinitionDefinition
• Collins Dictionary: (Subliminal Message) “A message passed to the human mind without the mind being consciously aware of it, as, for example, in advertising.”
• Merriam-Webster Dictionary: (Subliminal) 1. inadequate to produce a sensation or a perception 2. existing or functioning below the threshold of consciousness
• American Psychologist: (Subliminal Stimuli) “Any sensory stimuli below an individual’s threshold for conscious perception.”
Subliminal Messages ResearchSubliminal Messages Research
• James Vicary from Subliminal Projection Co.,Inc. success story when conducted research by using “Picnic” movie at New Jersey Theater in 1957. (hoax)
• Havard University research in 1999 leaded by Prof. Jeffrey Hausdorff.
• “The Effects of N Auditory Subliminal Perception Message Upon the Production of Images and Dreams” – Journal of Nervous and Mental Disease” by V. A. Kasser on 1986.
• Science or Science Fiction?: Investigating the Possibility (and Plausibility) of Subliminal Persuasion” by Nick Epley, Department of Psychology, Cornell University in 2005.
Published Ideas about Subliminal MessagePublished Ideas about Subliminal Message
• “The Hidden Persuaders” (book) published on 1957, written by Vance Packard
• “Subliminal Seduction” (book) published on 1974, written by Wilson Bryan
• “Buyology – Truth and Lies About Why We Buy” (book) published on 2008, written by Martin Lindstrom
• “Programming the Nation?” (documentary video) published on 2011, produced by Jeff Warrick
Subliminal Message MilestonesSubliminal Message Milestones
• 1897: An article about subliminal messages published by The New Psychology.
• 1957: James Vicary, a market researcher, cause a stir when he reported that he was able to increase popcorn sales at a New Jersey movie theatre through subliminal message. This led the modern practice of subliminal advertising.
• 1957: The 1st broadcast experiment about subliminal message by TV Station (WTMO), and had no increasing incoming mail.
• 1958: WWTV Station used a subliminal message “Watch Frank Edwards” (a news analyst featured on the station), and has no statically significant effect.
• 1962: James Vicary admitted that we was lying about the research!
Subliminal Message MilestonesSubliminal Message Milestones
• 1973: Christmas advertising campaign for the game H?sker D?? Included the subliminal message “Get It” and got complaints so that investigated by FCC (Federal Communications Commission).
• 1978: Kansas television station (KAKE-TV) in Wichita obtained permission to run subliminal message “Now call the chief” in a report about the BTK killings. No increased volume of tips was reported.
• 1990s: Many subliminal advertising ‘detected’, most of them were porn perceptions.
• 2000: George W. Bush’s presidential campaign included a television and that featured words and parts of words scrolling across the screen.
Subliminal StimuliSubliminal Stimuli
• Visual Stimuli
– Images
– Simple Geometric Stimuli
• Auditory Stimuli
– Auditory Masking
– Back Masking
• Emotion Eliciting Stimuli
– Faces
– Hidden Texts
Wolman’s Descriptive Values of Subliminal StimuliWolman’s Descriptive Values of Subliminal Stimuli
• Below the level of registration
• Above the level of registration but below the level of detection
• Above the level of detection but below the level of stimulus discrimination
• Above the level of detection and discrimination but below the level of identification
• Below the level of identification only because of a defensive reaction
Registration
Detection
Discrimination
Identification
Psychoanalytic Theoretical Models Psychoanalytic Theoretical Models of of
Subliminal PerceptionsSubliminal Perceptions
• “Day-Residue” Model Material "selected" for dreams precisely because of its manifest lack of psychic significance.
• View of Preconscious Thinking Such thinking tends to be spread out over a wider network of associations than is the case in conscious thought.
• Conception of Unconscious Motivation Conflict and Defense Subliminal input raises the activation level of existing unconscious motives.
HypnoNLPHypnoNLP vsvs Subliminal MessageSubliminal Message
• Surface Structure & Deep Structure - Neuro-Linguistic Programming
• Nested Loops - Neuro-Linguistic Programming
• Misdirection Method - Hypnosis
• Hidden Texts / Symbol (?)
• Reserve Texts / Voices (?)
• Sexual Approaches
• Emotional Trigger - Anchor & Analog Marking - Hypnosis & Neuro-Linguistic Programming
HypnoAdvertiseHypnoAdvertise ViewsViews
• Repeat Messages
• Integrated Advertise Messages
• Mother Tongue Principle
• Inception Myths
• WoW Effects
• Unique Symbols
• Unfinished Story
• Appreciate the Creative Mind