Subscribed 2016: Streaming Media - The (R)Evolution Is Here

transcript

Streaming Media: The (R)Evolution Is Here!

Scott BaileyPresident,The Enthusiast Network (TEN)

Jim BennetteDirector Video Solutions,Adobe

Jeff AllenVP Cloud Video,IBM/ Clearleap

Craig BarberichHead of Media Solutions,Zuora, Moderator

Questions?How can we help you succeed in your journeys

Key Themes:

- Customers are Changing- Need new ways to Price, Package, A/B Test-- Flexibility- Expand International- React to Consumer Needs Support

Key Questions

1. CUSTOMERS & INDUSTRY CHANGES: a. How have they changed? b. What are their expectations?d. What does a media company needs to think about from distribution perspective – direct, partners -- YouTube, Facebook, iPhones, Roku, Chromcast)e. What does a media company need to think about from a technology perspective

2. AQUIRE:a. How do you reach customers in todays hyper connect world?b. How do free trials/ paywalls work in the video worldc. What kinds of bundles/ offers?

3. REVENUE MODELS. a. What role do subscriptions play? What about Electronic Sell Through, Rentals? b. how are todays subscriptions different from subscriptions just 5 years ago? c. Do you have one model, one price? d. How do you know what the right pricing and model is?

4. NUTURE:

a. How do you nurture video customers?b. Self service to upgrade, amend?c. How do you use data

5. MEASUREa. How do are customers measuring success measure success?b. metric for video success – view, usage,

6. PROBLEMSa. Supportb. Bundlesc. Analytics

7. FUTUREa. Prediction for Cable Co, Wireless Phone (iPhones), Facebook, YouTube or OTT video delivery? How does it play out?

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Subscribed 2016: Streaming Media - The (R)Evolution Is Here

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