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Successful Implementation of the Ottawa Charter
Strategies in Balanga City: A Partnership of Local
Government, University and Health
MABUHAY!
City of Balanga• 111.67 sq. kms. land area
• 93,687 population
• US$1,281 GDP per capita
• 25 barangays (villages)
• US$12.3 Million 2015 Budget
• Center for Education with
18,000 college students
VISION
Balanga University Town 2020:
The emerging hub for knowledge based
businesses in the Philippines.
MISSION
Build a family-oriented city with a strong learning
environment that will ensure sustainable
development and participative governance.
UNIVERSITY TOWN
Environment Faculty NetworkInfrastructure
1. Access to High Quality Education
500 Professors & Teachers 7,000 Daycare & Elementary Parents
12,500 College ScholarsProvince & City Government Scholarship
2. Excellent Student Facilities & Amenities
Plaza Mayor de Balanga
Wetland and Nature Park
Student Residences
City Library
Peace & Order
Clean & Green
Access to Information Technology
3. Conducive Learning Environment
4. Ensure Job Opportunities thru Academe-Industry Linkages jobs.cityofbalanga.gov.ph
2012 2013 TOTAL (FROM JAN. 2013 - AUG. 2014)
Job Applicants Registered 1,235 6,076 9,024
Job Vacancies Solicited - 2,474 3,798
Referred 414 1,487 2,903
Placed 1,304 3,154 3,140
2014 EMPLOYED UNEMPLOYEDTOTAL - JAN TO
AUG 2014
Percentage of
Employed
Job Applicants Registered
COB JOBS ONLINE1,968 935 2,903 0.6779
2012
Manual
2013
COBJobsOnlinePERCENTAGE OF INCREASE
JOB REGISTERED
FROM MANUAL
REGISTRATION vs
COB online Registration
1,235 6,076
392% increase in using
COB JOBS ONLINE compared to manual
registration which provide the office wide range
of lists/database of jobseekers that the City
PESO can refer to establishments/companies
when jobs becomes available based on their
skills and qualifications, helpful most significantly
to newly grad and OSY
2012 2,0132014 - JAN TO
JULY 2014
JOB placed FROM MANUAL
REGISTRATION vs. COB Jobs
Online
1,008 3,154 2,831
213% increase in
employment rate
thru the use of
COB JOBS
ONLINE
Ten Leading Causes of Mortality
City of Balanga, 2013
Cause of Death NO.
1. Acute Myocardial Infarction* 100
2. Multi-organ failure 48
3. Sepsis 34
4. Cerebrovascular Accident (CVA)* 33
5. Pneumonia 25
6. Chronic Obstructive Pulmonary Disease (COPD)* 21
7. Diabetes with complications* 19
8. Lung Cancer* 15
9. Kidney Diseases* 13
10. Pulmonary Tuberculosis (PTB) 12
Vehicular Accidents
2014 2015
Collisions 213 120
Self-Accidents 125 70
Victims 50 14
Total 388 204
Caused by Alcohol Intoxication > 18 yrs 95 42
Caused by Alcohol Intoxication < 18 yrs 6 1
IDENTIFIED CHALLENGES
• Presence of Fast Food Chains
• Healthy Food is not readily available
• It is cheaper to eat unhealthy foods
• Poor Implementation of nutrition policy among elementary schools
• Computer games are more popular rather than outdoor games
• Lack of outdoor fitness facilities
• Increasing number of reported incidents related to alcohol intoxication
• Lack of expertise, logistics tools, equipments in health facilities for
NCDs clients
• Tobacco & Liquor Industry Interference and Political Conflicts
Localize Healthy Public Policies
Creation of Healthy Lifestyle Committee
Enhance Community Participation
Inter-Sectoral Collaboration
Create Supportive Environments
Intensify Health Education and Public Information
Strengthen Clinical Preventive Services in RHUs
Training and Capacity Building
Research, Monitoring and Evaluation
Key Local Strategies in the Prevention and
Control of Chronic Lifestyle-related Non-
Communicable Diseases in the Balanga City
•E.O. 14 s 2007
Organizing the City Nutrition Council
•Resolution No. 117, S. 2007
“Adopting the KAANIB”
Kasama Ani sa Barangay Program
Resolution No, 77 s 2009
Adopting the Garantisadong Pambata Program
•E.O. 26 s 2012
Updating the City Nutrition Council
•Ordinance No. 191 S. 2007
Banning individuals from drinking liquor in
public places
•C.O. 19 s. 2010
Ordinance regulating the sale of liquor in all
commercial and business establishments in
the City of Balanga.
•C.O. No. 18 s 2007
Establishing a regular “Hataw" physical
fitness activity in the City of Balanga
•E.O. 10 s 2014
Organizing the Balanga UTown
Running Club
• C.O. 15 s 2009
Strictly regulating smoking in public places,
establishments and PUVs.
•C.O. 20 s 2010
Comprehensive Smoke Free Ordinance
•C.O. 21 s 2011
50:50 penalties sharing with the barangay
•C.O. 04 s 2013
Regulation of e-cigarette, delivery truck tax
Localize Healthy Public Policies
Enhance Community Participation
Educhild Parenting Sessions
Barangay Week Program
University Town Education Council
Educhild Parenting Sessions
This program is a 10-module
parenting seminar held in 27 daycare
centers, 18 elementary schools and 2
secondary schools in the city. It is
implemented by the City Social
Welfare and Development (CSWD)
and the Department of Education
(DepEd) Division of Balanga City.
The program is anchored on the
philosophy that the best students are
products of a healthy working family.
module 1 knowing oneself
module 2 time management
module 3 managing family finances
module 4 Moral and Spiritual Development
module 5 dealing relatives & in-laws
module 6 my role as a leader of my family
module 7 children's stages of development
module 8 emotional management
module 9 communication and positive discipline
module 10 Chastity/Sex Education
Localized Educhild Modules
Module 3
“Financial Management”
With emphasis on low cost but nutritious food
and engaged in backyard gardening,
entrepreneurship
Module 7
“Stages of Children’s Development”
Basic Nutrition in Preschool Age & Growth
Monitoring
Effects of Educhild
• 20.5% of elementary school pupils whose parents were graduates of Educhild Parenting Program
were recipients of academic honors compared to only 1% in the general elementary population.
• 8.0% of secondary school students whose parents were graduates of Educhild Parenting Program
were recipients of academic honours compared to 1% in the general secondary education
population.
• 9.33% of elementary school pupils who are sons/daughters of Educhild Program were recipients of
Ulirang Mag-Aaral Award (5.65%), leadership award (2.29%) Sports and Scouting Awards (1.38%)
• 12% of Secondary school students who are sons/daughters of Educhild Program were recipients of
Ulirang Mag-Aaral Award (4%) Leadership Award (4%) Sports and Scouting Award.
• A remarkable promotion rate of 100% both in elementary and secondary school students among
Educhild children compare to the DepEd rating of 97.54% and 91.69% promotion rates
respectively.
• Dropout rate is also remarkable at zero percent both in elementary and secondary.
• Completion rate and graduation rate of Educhild children were both 100%.
Bantay Bata 163 Educhild Video
Barangay Week Program
“Barangay Week” is a
collaborative effort between
the city and barangay
governments to deliver basic
services in a systematic way
and promote a more
harmonious working
relationship between the
public and private sectors.
Barangay Launching of Go4Health
Go4Health Campaign(Barangay, Workplace, Jail, Tricycle Drivers, Schools)
Smoke-Free Home Campaign
Barangay Alcohol Symposium
Huwag Maging S.A.D. School Tour
Huwag maging SAD (Smoker, Alcoholic & Drug Addict)
2015 World No Tobacco Day
2015 World No Tobacco Day
2015 World No Tobacco Day
6 Schools
Grades 4, 5 & 6
762 Total Letters
- 18 without reply
310 Non-Smokers
434 Smokers
- 429 willing to quit
- 5 not willing to quit
Meeting and obtaining
the commitment of
restaurant/bar
owners to promote
Go4Health.
University Town Education Council (UTEC)
Subsidiarity and solidarity for social
action are the guiding principles that
led to the formation of the UTEC.
Inspired by these principles, retired
academicians, school heads of
public and private elementary,
secondary and tertiary schools and
representatives from teachers and
employees association heeded the
credo that “governance is a shared
responsibility” by serving as active
partner and driver for change of the
City Government in strengthening
total community commitment to
basic and higher education
competencies.
University Town Summit
BPSU Smoke-Free Campus Campaign
Create Supportive Environments
University Town Masterplan
University Town Ordinance
Improving Quality of Life
- Improve air quality
- Increase the land area of public open spaces
- Plant more trees
- Crime prevention through environment design
Intellectual Locus of Region III
- To regenerate an environment conducive to stimulating creativity and breakthrough ideas among the
diverse population of Balanga
Different Forms of Experience
- To enhance people’s experience of the public realm by encouraging the design of structures and
spaces that are functional, welcoming and comfortable
Porous Transition
- To create paths to buildings, pocket parks and intersections which are interdependent of each other. A
porous, fluid transition from one place to another; in grand design that articulates a theme that is
readily seen, felt and heard throughout the University Town Proper.
Design Rationale
Zone Boundaries
1. Residential Zone - 41.5 hectares or 51.62% (Yellow)
A Residential zone shall be used principally for dwelling/housing purposes so as to maintain the peace and
order within the zone.
2. Commercial Zone - 12.7 hectares or 15.77% (Red)
A Commercial zone shall be for business/trade/service uses. Within the zone, only the approved types of
establishments shall be allowed.
3. Institutional Zone - 18.5 hectares or 23.02% (Blue)
In the Institutional Zone, the following uses shall be allowed: government, schools, hospitals, R&D
facilities, cultural enters, convention facilities, churches, museums, embassies and student housing.
4. Parks and Recreation Zone - 0.60 hectares or 0.75% (Green)
The following uses shall be allowed in Parks and Recreational Zones: parks, gardens, sports facilities,
shrines & monuments, and parking structures.
Land Use and Regulations within the UTown
Zoning Regulation on Night Clubs
26 Relocated in 2009
Student Activities at the Plaza Mayor
Environmental Study Tour at the Wetland Park
City Library Events
Aerobic or “Hataw" Exercise at the Plaza Mayor
Balanga UTown Running Club
Regular Sports Activities at the UTown Area
Training and Capacity Building
South East Asian Tobacco Control AllianceJohns Hopkins Global Tobacco Control Program
SCAN Philippine ChapterCity Leadership and Governance Program
Research, Monitoring and Evaluation
Bike Patrol Bantay Kalikasan or Green Ladies
City Command Center iPatroller Community Watch
Barangay iPatroller Report
No. Type of Concern Number of Issue
1 Public consumption of alcoholic beverage 104
2 Curfew on minors 46
3 Stray dogs 26
4 Smoking in public areas 14
5 No community enforcer on duty 12
6 Loose garbage 7
7 Illegal Gambling 5
Total Number of Concerns 214
Mobile Cessation Initiatives
BALANGA CITY
Adult Smoking Prevalence Rate
Based on City Health Office Tobacco Control Program HH Survey Cluster random
sampling of 100 households for interview (4 houses per barangay for 25 barangays)
76
82
85
24
18
15
0 25 50 75 100 125
2010
2012
2014
Non-Smoker
Smoker
Cause No. of Cases
1. Acute Myorcardial Infarction* 73
2. Cardio Vascular Disease* 34
3. End Stage Renal Disease* 19
4. Septicemia 34
5. Chronic Obstructive Pulmonary Disease (COPD) * 16
6. Stroke* 17
7. Other specified COPD 16
8. Pneumonia 16
9. TB of the Lungs 23
10. Chronic Renal Failure * 13
Ten Leading Causes of Mortality
City of Balanga, 2014
39%
32%
2013 2014
Mortality Rate Based on
4 Major NCDs
How does the City Health Promotion
Program Promote Inclusive Growth?
• Healthy people and communities
• More productive workers
• Healthy workplace
• Less health care cost in curative (curing the diseases)
program focuses on prevention (maintaining health and well
being ).
• Household resources for education rather than NCD-related
costs
• Influx of visitors from other cities to learn and observe
Balanga’s healthy lifestyle best practices
425% Increase in Tourist Arrivals
29,353
44,502
87,310
132,385
153,887
0 40,000 80,000 120,000 160,000 200,000
2010
2011
2012
2013
2014
75% Business Growth (2010-2014)
Total Gross Sales
2010 2011 2012 2013 2014
BANKS 248,228,033.98 287,832,213.33 301,128,990.32 309,190,637.61 325,685,401.15
FINANCIAL INSTITUTIONS / PAWN. 358,635,766.46 413,774,848.32 470,906,235.99 542,127,585.65 624,710,514.57
RESTAURANT / EATERY / HOTELS 207,302,514.67 215,101,836.00 204,028,211.00 285,697,526.60 203,343,887.5
FASTFOOD CHAIN 282,139,925.00 193,134,796.00 257,008,151.00 331,368,847.98 584,566,312.50
RETAILER / GEN. MDSE / AUTO
SUPPLY191,859,805.18 240,568,003.00 278,255,682.50 432,096,684.00 512,971,215.00
DRUGSTORE/ MEDICAL SUPPLY 186,032,767.40 183,526,620.00 186,052,296.00 200,458,661.00 246,376,161
CONSTRUCTION / CONTRACTOR
SER.172,591,264.66 207,378,173.00 234,085,050.00 251,624,271.93 306,127,052.50
TOTAL 1,646,790,077.35 1,741,316,489.65 1,931,464,616.81 2,352,564,214.77 2,803,780,544.22
OCCUPATIONAL TAX BALANGA
RES.6,950 6,891 8,500 8,823 8,920
TOTAL NO. OCCUPATIONAL TAX 7,800 8,116 10,071 10,248 11,016
UTown Film Showing Roadshow
Balanga UTown Video Clip
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