SugarCRM vs

Facebook Integration

Presented by: Hoc Bui

OnlineCRM

VietNam CRM Co ., Ltd (OnlineCRM) Head Office: A: 57-59 Ho Tung Mau St, Ben Nghe Ward, District 1, HCMC T: (+84 8)3 914 3043 – Fax: (+84 8) 3 821 7843 W: www.sugarcrm.com.vn – www.onlinecrm.vn E: info@sugarcrm.com.vn

Thu Duc Branch: A: 1/8 Linh Dong, Linh Dong Ward, Thu Duc District, HCMC T: (+84 8) 3 720 2886 – Fax: (+84 8) 3 720 2886

Ha Noi Branch: A: Floor 2, 59-59 Thai Thinh II, Thai Thinh Ward, Dong Da District, Ha Noi City T: (+84) 973 550 940 (Mr Hải)

Contact: M: (+84) 933 340 5556 (Mr Hoc) - (+84) 918 871 127 (Mr Duy) E: hoc.buicao@sugarcrm.com.vn - duy.tran@sugarcrm.com.vn

SugarCRM vs Facebook

Integration

INDEX

Objectives

Overview

FB Marketing

FB Membership Scheme

FB Loyalty Program

Next steps: All in One?

About us – Featured Clients

Q&A

Page 4

OBJECTIVES • Collect customer Information of both potential and current owners

• Increase customer base by lead marketing to potential customers

• Make current customers be happy and repeat purchase

• Enhance brand value and customer satisfaction

• Analyze customer behavior for marketing strategy development

Member registration

(Both Web form + FB form)

Prospects

Leads

SugarCRM

SYSTEM

FB Loyalty Programs

FB Membership Scheme

OVERVIEW

FB MARKETING

Analyze Customer Database

FB Marketing Planning

FB Campaign Management

Friend/Customer Response

Management

Monthly meeting • Analytic reports

• FB Campaign review

Periodical planning • Yearly marketing plan

• Quarterly adjustment plan

Execution • Find friend/Add friend

• Comment / Like

• Registration (Web form /FB App)

Follow-up & action • Follow comment, like, post to FB wall

• Reply automation via email/SMS

when registration finish

Page 7

FB MEMBERSHIP SCHEME

• LEVEL: – FB Normal: 20+ year-old, register to join client’s community with an

ID/passport

– FB Silver: accumulating from 1 – 99 points

– FB Gold: accumulating at least 100 points

• REGISTRATION:

Online registration (Name, sex, DOB, email,

address, phone, password…)

Company Website FB Apps

Activation Via mobile phone/email

Point Collection

FB Normal FB Silver

FB Gold

Page 8

MEMBERSHIP SCHEME • POINT COLLECTION:

or

Next like/comment is made in same day is acceptable Members can decide how much points they want to use as voucher /deduct in each purchase.

• TRANSFER OF POINTS – Transfer points among members

1 comment or 1 like = 1point (1 year validity)

Online transfer form

(username & pass required)

Receive a confirmation code via mobile phone

Fill in

confirmation code Finish

(In case of no mobile phone, a direct transfer can be made at RED reception)

1 accumulated point = 1000vnd

100 accumulated point = 1 voucher (example)

Page 9

MEMBERSHIP SCHEME

• FB Normal benefits: • Get latest product information & promotion

• FB Silver benefits • Accumulate point for direct deduction on

purchase/voucher

• Get access to discounts from many other brands (co-

brands)

• FB Gold benefits: • Double point collection on the purchase (after using Red

services/products)

• Free invitation to special Red events such as Photo

Champion League or Premiere movie sponsored by Red

Page 10

FB LOYALTY PROGRAMS

FB Membership email automation:

- Send email to request for email confirmation upon registration on

FB App

- Send email to confirm the completed registration

- Send email to inform the changes of the point account

- Send email to notify the upgrade of the status (once when it’s

upgraded)

- Send mass email/SMS to FB member

Page 11

FB LOYALTY PROGRAMS

• Periodical loyalty program – Double points or point offers on national holidays

– Discount of accessories

– Advanced order of new product

– Offer points on birthday purchase

Page 12

Next steps: All in One?

• Confirm SugarCRM vs Facebook Integration feature. We will build a

new system is only SugarCRM + Social Network integration:

or build a new system is all in one:

• Plan to do it

• Deploy + Test + Fix

• Release (go alive)

NEW SYSTEM = (SugarCRM + Facebook, Twitter, Linked in) +

eTimeSheet +…

NEW SYSTEM = only SugarCRM + Facebook, Twitter, Linked in

About us

OnlineCRM Services

With SugarCRM:

OnlineCRM Services

CRM Training

CRM Customization

CRM Maintenance

CRM Consultant

OnlineCRM Solutions

CRM for Banking

CRM for Business (Basic)

CRM for Clinics, Health care centers

CRM for Education

With SugarCRM:

OnlineCRM Solutions

CRM for Task Management

CRM for Groupon

CRM for HR (head-hunter)

CRM for Logistics

Giải pháp của OnlineCRM

CRM for Manufacturing

CRM for Real Estate

CRM for SMS Brand Name

CRM for Travel

Featured Clients

Featured Clients

Featured Clients

Featured Clients (cont)

Featured Clients

…