synergy final

transcript

8/13/2019 synergy final

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CREATE THE FUTURE OF BBC ONLINESPRING 2013

Salar Davari | 301133743 Marya Smirnova | 301146402 Alfred Chong | 301093669 Sabrina Jung | 301150473

Public service broadcaster website, whose mission is to enrich people’slives with programmes that inform, educate and entertain

CONTEXT:

PRODUCTS

BBC Homepage, Search, News, Sport, Weather, Knowledge& Learning, CBeebies, CBBC, iPlayer and Radio & Music.

Who are the people in this context?

INITIAL RESEARCH:

Millennials and the Social GenerationGive the news media average to failing grades when it comes toreporting on their generation.

Describe news as garbage, lies, one-sided, propaganda,repetitive and boring.

More likely access news with smartphones and apps and sharenews through social media, texting and email.

Do not depend on news to help with their daily lives. Majority do not feel being informed is important.

IMMEDIACY

Short time frame between when an organization knows the issue to when

it is published. Plus, 24hr services and updates

QUALITY CONTENTUsers using online news seek out additional information, and context

about the story

CUSTOMIZATIONUsers want to feel special.They want personalized news on topics that

they are interested in, and not everything at once

RELEVANCYUsers want to feel special.They want personalized news on topics that

they are

INITIAL RESEARCH:

Challenges:

BBC is a worldwide corporation

Brief is vague, is it for everyone? or a smaller context

Meeting the core values of BBC

Creating something new, innovative, and simple

Opportunities:

INITIAL RESEARCH:

New method of interacting with news,

changing the existing paradigm of consuming news.

To bring valuable and entertaining content to othersTo define ourselves to others

To grow and nourish our relationships

Self fulfillment

To get the word out about causes and brands

Persona types

INITIAL RESEARCH:

Why people share :

Altruists: helpful, reliable, email, thoughtful, connected

Careerists: LinkedIn, valuable, intelligent, network

Hipsters: no email, cutting edge, creative, identity, young, popular

Boomerangs: reaction, validation, twitter, Facebook, empowered

Connectors: creative, relaxed, thoughtful, plans, email, Facebook

Selectives: resourceful, careful, thoughtful, informative, email

Six personas of online sharers:

Static web pages do not offer the

personal and interactive touch usersare beginning to feel accustomed to.

For more than 70 years, BBC has been

the leading source of news for peoplearound the world but it needs something

more to attract the new generation.

Our solution to making news more alive is Project Synergy

We wanted to create a BBC platform where we can encourage and make finding and sharing new

easy and relevant, whether you are on the go or at home through an attractive application on yourphone, tablet or browser.

SOLUTION

Visually and interactively compel-ling layout

Visual hierarchy : through size

Specific categories

NAVIGATION

Multipurpose intuitive platform

Learn from your internet and

social behaviours

Create a personalised news feeddirect to you

NAVIGATION

Engage with the story

See other peoples activity

Full screen visual content

Additional insights and related

stories on the right

Comment section on thebottom.

Switch between tabs to view all

comments and replies

Bring the conversation onto your

social networks

WORLD TALK FUNCTION

View, reply or start a

conversation

Filter conversations by country,

time posted, or by conversations

Real time updates as commentsare added to the conversation

Universal translation software

USER CONTENT

View, reply or start a

conversation

Create connections

Create a profile

Real time updates

Write your own content

Why did we use the System Usability Scale?

Why did we do A/B Testing?

We are testing primarily for ease of use and learnabilityof our system. Because our user baseis quite wide, we need to be sure that the system is

easily accessible to people and make it sothat people would want to use it. We’ll be testing userson some basic tasks, as well ascomparing the system against BBC’s traditionalproducts.

Evaluation

Where to go from here?

Create a help function to teach new users how to use

the system Fix minor design details, more intuitive and flows better

Change the navigation bar to eliminate confusion aboutthe tabs on the top

Provide additional filtering or even customizable pagesbased on tags for regions.

Allowing users to create their own tabs

China Mobile

Technology

Region SortingTag Sorting

Issues

Tutorial or better explanation of all the differentfeatures

Account for a larger user group intuitive story finder feature hard to find

Browse through filters

B B CB B CL I N K SPROTOTYPE:

http://www.sfu.ca/~sdavari/prototype/index.html

VIDEO:

https://drive.google.com/#folders/0B4dB_xOK6pEGamw5bm1yUWFyTTg

B B CB B CL I N K SPROTOTYPE:

http://www.sfu.ca/~sdavari/prototype/index.html

VIDEO:

https://drive.google.com/#folders/0B4dB_xOK6pEGamw5bm1yUWFyTTg

F B B CEE RR E B B CN C E

http://www.dandad.org/awards/student/2013/categories/5/digital

http://s3.reutersmedia.net/resources/r/?m=02&d=20070727&t=2&i=1202897&w=460&fh=&fw=&ll=&pl=&r=1202897

http://images2.fanpop.com/image/photos/9200000/BBC-News-bbc-9235131-1920-1080.jpg

http://static.bbci.co.uk/careers/images/content/976x329/persian_tv_our_people.jpg

http://static.guim.co.uk/sys-images/Media/Pix/pictures/2010/2/17/1266414974840/bbc-iphone-app-001.jpg

http://www.alexa.com/siteinfo/bbc.co.uk

http://farm4.static.flickr.com/3141/3098494862_ae5a7f1c14.jpg

https://reader010.{domain}/reader010/html5/0620/5b299b7ee0065/5b299b9104391.jpg

http://www.bbcradioint.com/images/logo/channels.gif

http://tvnewsroom.co.uk/wp-content/section-images/wallpapers/bbc-news-2008.jpg

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