+

Taxing Liquid Sugar:The lowdown on the sugar-sweetened beverage tax

The Problem: Obesity in the U.S.o Americans consume too much sugar. Over the years, our

consumption has significantly increased.

1966

1970

1974

1978

1982

1986

1990

1994

1998

2002

2006

0

5,000

10,000

15,000

20,000

25,000

30,000

Refined Sugar

"Corn Sweetener"

Total Sweetener

The Problem: Obesity in the U.S. The more sugar we consume, the more our national waistline increases.

Obesity Trends in the U.S. 1985

No Data <10% 10%–14%

Obesity Trends in the U.S.: 1990

No Data <10% 10%–14%

Obesity Trends in the U.S.: 1995

No Data <10% 10%–14% 15%–19%

Obesity Trends in the U.S.: 2000

No Data <10% 10%–14% 15%–19% ≥20%

Obesity Trends in the U.S.: 2005

No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%

Obesity Trends in the U.S.: 2008

No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%

Sugar Sweetened Beverages: A Big Part of the Problemo The average American consumes around 50 gallons of

sugary bevs each year. This is equal to 41 pounds of sugar and about 72,000 calories.

o Research has found a link between obesity and consumption of sugar-sweetened beverages.

o For example, a recently study in San Francisco found that around 8.7% of the city’s obesity rates could be attributed to consumption of sugar-sweetened beverages.

Sugar-sweetenedbeverages are thesingle biggestcontributor to thenation’s obesityepidemic.

o Source: Bleich, SN, Wang YC, Wang Y, Gortmaker SL: Increasing consumption of sugar-sweetened beverages among USadults: 1988-1994 to 1999-2004. Am J Clin Nutr 2009; 89: 372:381.

Smoothie King Peanut Power + Grapeo Large (40oz)o 1,498 calorieso 44 grams fato 214 grams of sugaro Sugar equivalent=

20 Reese’s Peanut Butter Cups

Instead… try a High Protein Banana Smoothieo 16 ozo 322

calorieso 8 grams

of fato 23

grams of sugar

McDonald’s Large Triple Thick Chocolate Shakeo 1,160

calorieso 27 grams

of fato 168 grams

of sugaro Sugar

equivalent = 13 Baked Hot Apple Pies

Instead of the Triple Thick Shake… try McDonald’s Hot Fudge Sundaeo 340 calorieso 12 grams of fato 47 grams of sugar

DQ Caramel Moolatte

o 870 Calorieso 24 grams of fato 112 grams of sugaro Sugar equivalent =

100 frosted animal crackers

Instead of a Moolatte… have a Dilly Bar!

o 210 calorieso 13 grams of fato 17 grams of sugar

Starbucks Venti Java Chip Frappuccino

o 510 calorieso 13 grams of fato 77 grams of

sugaro Sugar equivalent

= 3.5 large chocolate chip cookies

Starbuck’s White Hot Chocolateo 520 calorieso 16 grams of fato 75 grams of

sugaro Sugar equivalent

= 14 Oreos

Cold Stone CreameryPB & C Shakeo 2,010 calorieso 131 grams of fato 153 grams of sugaro Sugar equivalent=

30 Chips Ahoy Cookies

Instead of a PB & C…drink a Sinless Oh Fudge Shake o “Like it” sizeo 490 calorieso 2 grams of fato 44 grams of sugar

Sugar-Sweetened Beverages and Youtho Marketers of soda and sugary

beverages aggressively target youth.

o Soda accounts for about 10% of total calories the average kid consumers in a day

o Kids who drink a lot of soda don’t get enough of important nutrients like folate, vitamin A, and calcium.

Sugar-Sweetened Beverages and Youtho Research has also shown that youth are particularly

more likely to reduce consumption upon increase in price.

o The obesity rate for kids in around 17.5%.Another study observed middle-school students over two school years, and concluded that their risk of obesity skyrocketed 60% for every additional sugary drink they consumed a day.

Potential Solution: Sugar-Sweetened Beverage Taxo What this means: A tax on all sugar-sweetened

beverages, including (non-diet) sodas, sweetened teas, fruit drinks, sports drinks, etc…

o Currently, 33 states have minor SSB taxes – but the taxes aren’t significant enough to create change.

Sugar-Sweetened Beverage Taxo Research demonstrates, and tobacco taxes prove, that raising the

price of unhealthy foods will most likely lead to reduced consumptiono Consequently, this tax could help reduce adult and childhood

obesity.o Additionally, money generated from the tax can be used to further

promote public health efforts in the U.S. Even if a tax of only 3 cents a soda was imposed, it could raise $51.6 billion in the next 10 years.

o This is needed, for obesity-related health problems cost America about $117 billion each year.

Sugar-Sweetened Beverage Tax: Campaign Exampleo New York state’s Pour on the Pounds campaigno www.youtube.com/user/DrinkingFat

Sugar-Sweetened Beverage Tax: Campaign Example

Time to Play…

oGUESS THE SUGAR CONTENT!

Rockstar

Sugar Content?62 grams of sugar

Naked Berry Blast

Sugar Content?52 grams of sugar

Izze Sparkling Clementine

Sugar Content?27 grams of sugar

Starbucks Double Shot

Sugar Content?26 grams of sugar

Nos

Sugar Content?52 grams of sugar

SoBe Pina Colada

Sugar Content?77.5 Grams of Sugar

Mountain Dew

Sugar Content?77 grams of sugar

Gatorade Fruit Punch

Sugar Content?56 grams of sugar

Fuze- Strawberry Guava

Sugar Content?44 grams of sugar

Full Throttle

Sugar Content?58 grams of sugar

Bolthouse Farms Blue Goodness

Sugar Content?56 grams of sugar

Snapple Raspberry Tea

Sugar Content?42 grams of sugar

Time to Play…

oGUESS THE AMOUNT OF SUGAR PACKETS!

Coca-Cola

Sugar Packets?21.7 packets of sugar

Powerade

Sugar Packets?20 packets of sugar

Vitamin Water Defense

Sugar Packets?10.7 packets of sugar

V8 Vegetable Juice

Sugar Packets?3.7 packets of sugar

MONSTER

Sugar Packets?18 packets of sugar