Tech Day: theory & practice

Joe Murphy@libraryfuture

Seeing through the dark

• “I warn you, if you bore me, I shall take my revenge.” – J.R.R Tolkien Some of our topics today:

•Second screens and the library•Show-rooming and the library •Facebook Graph Search•New mobile messaging techs•Phablets •Ereading stats •Connected everything

Show-rooming & the library

Libraries & the Second Screen

Companion Devices / Social Content

Adding social value to content consumption

Facebook Graph Search: Indexing the social graph - a web of 1 trillion connections. Plus some Semantic search

https://www.facebook.com/about/graphsearch

https://www.facebook.com/about/graphsearch

Absorbing trends and pushing into more spaces:Yelp, Foursquare, Bing, LinkedIn, Google (a little)

Hype/promise/impact: “Graph Search Can Do To Google What

Google Did To Alta Vista”www.forbes.com/sites/ewanspence/2013/01/15/graph-search-can-do-to-google-what-google-did-to-alta-vista/

Facebook Poke & the impermanence of messaging

Voice Calls in Facebook app

•Trend of mobile data messaging expanding beyond text•Tech easing a melding of tools/means•Facebook as center of connections

Perhaps a more fitting labeling would be

Pre and post cord-cutting/

Post pulled he plug and never plugged in

mobile native vs. immigrant ?

Where will the next unexpected threat come from

http://youtu.be/UZwPG_x6QEk

Not going overboard

Messaging

http://www.huaweidevice.com/worldwide/productFeatures.do?pinfoId=3520&directoryId=6001&treeId=3745&tab=0

2013 and the rise of the “Phablets”Size specs impact usage & content consumption

•Huawei Ascend Mate – 6.1 inch screen•iPhone 5 screen - 4 inches•iPhone 4S screen - 3.5 inches•iPad mini 7.9 inch screen

Trend is larger smartphones … and smaller tablets

“Open Source Ecology”

http://techland.time.com/2012/11/01/best-inventions-of-the-year-2012/slide/the-civilization-starter-kit/

“If we can lower the barriers to farming, building and manufacturing,” …“then we can unleash massive amounts of human potential.”

Low-cost self built versions of the fundamental machines for modern life that anyone anywhere can build them

Even in the dark, we can

grasp its purpose

Yota Devices http://www.yotaphone.com/

E-ink on back of smart phone - YotaPhone

•Maximizes the unused backside of the smartphone for content display •From smart device for content access to smart device plus with you surface for content. •Secondary display (2nd screen?)•Potential for new interaction realms: as you collect content (photos) screen on collecting surface can interact with subject. •E-ink (bring ereading into more places, further push the smartphones supremacy)•Possible competition with Passbook w/ send to e-ink for printing. Similar alternatives to accessing loyalty cards.

http://mediaroom.scholastic.com/files/kfrr2013-noappendix.pdf

A doubling in children’s e-readingsince 2010

•46% of kids 9-17 read an e-book as of 2012. Up from 25 percent in 2010. •~80% of children who read ebooks still read print books•1/2 of 9–17 year olds report that they would read more books if they had greater access to ebooks•% who say they will always also want print books down 8% - Scholastic Inc http://mediaroom.scholastic.com/kfrr

The year of Connected EVERYTHING

http://www.lowes.com/cd_Iris_239939199_

Connected Homes

Connected Cars

http://www.cadillac.com/cadillac-cue.html

http://techland.time.com/2012/11/01/best-inventions-of-the-year-2012/slide/google-glass/

https://plus.google.com/+projectglass/posts

Monitors your eating speed and tells you to slow down

http://www.hapilabs.com/products-hapifork.asp

Records and responds to your behavior metrics

(living for)

Details - http://bit.ly/momenttrend

The Moment is about time aspects of social points, diffusing interaction points beyond time or across facets with time or even with particular points of action. This facet of social media is expanded & retracting as tools are adapted to provide more widely beneficial points of engaging in singular activities.

https://infinity.disney.com/?cmp=KNC|INFINITY|Soft-Launch|GGL|G_Brand%20Title%20Desktop%20&%20Tablet|Disney%20Infinity%20Exact|||Disney%20Infinity|WDPR-Global-Media|||#!/game

Physical toys enter virtual games

On screen & real world meet w/ interactive content

http://www.forbes.com/sites/andyrobertson/2013/01/15/disney-infinity-insider-interview-with-studio-founder-john-blackburn/?utm_campaign=techtwittersf&utm_source=twitter&utm_medium=social

Content company facilitating play, construction, and creativity.

2:20

•Reverse immersion •Combines content franchises / innovating content •Allows for play and creativity (toy box)•Console as center to content, physical content accessory, personalized experience, mesh of real and virtual worlds, •Toy Box mode is a creative space •Cloud•So again – innovation in meshing of established trends •Also counter to previous trend of cheap/free casual mobile gaming•Starting on gaming platforms, then coming to mobile

“Nielsen and Twitter Establish Social TV Rating”

• Analytics and metrics for social TV audience measurement• A standard metric around the reach of the TV conversation on

Twitter• In recognition that “Twitter is the preeminent source of real-time

television engagement data” (Steve Hasker Pres at Nielsen)

http://www.nielsen.com/us/en/insights/press-room/2012/nielsen-and-twitter-establish-social-tv-rating.html https://twitter.com/NielsenWire

"viewers who use tablets to watch TV are more engaged in TV shows"

http://www.strategyanalytics.com/default.aspx?mod=reportabstractviewer&a0=7568

http://www.strategyanalytics.com/default.aspx?mod=pressreleaseviewer&a0=5271

Ebook for 2nd screen. NBC’s Grimm companion iBook

https://itunes.apple.com/us/book/grimm/id550362175?

mt=11

Different approach same goal:

Driving more interaction &

deepening/prolonging the experience.

Enhanced content, teases to draw more

consumption

Content recognition drives engagement

Yahoo acquired IntoNow & OnTheAir to focus on mobile

OnTheAir (mobile video chat start up) – mobile strategy

http://www.ontheair.com/

Automatic content recognition

Google Now

http://www.google.com/landing/now/Passbook as trend – and a step beyond

What foundation are we building on?

Mobile Literacy & Well Beyond

Key skill: being able to plan through changeSocial media literacy - Mobile literacy -Econtent literacy

Contextual literacy

Mobile payments market reached $12 8 Billion in 2012, ․expected to reach $90 Billion by 2017.

48% annual growth rate

http://www.google.com/wallet/why/security.htmlhttp://blogs.forrester.com/denee_carrington/13-01-16-us_mobile_payments_forecast_2013_2017_mobile_payments_to_reach_90b_by_2017

http://www.starbucks.com/coffeehouse/mobile-apps/square-wallet

Square wallet for Starbucks

Treats can be messy

Guessing at technology

Real to virtual representation to

real representation

http://thecreatorsproject.com/blog/transform-your-facebook-profile-into-a-3d-printed-sculpture-with-the-creators-project

Jut what are we selling?

What’s new in content

Money spent by academic libraries on ebooks increased dramatically in 2011. By high as 110% at some schools

• Via http://www.infodocket.com/2013/01/15/spending-on-e-books-booms-highlights-from-acrls-2011-academic-library-trends-and-statistics-report/

• ALA press release http://www.ala.org/news/pr?id=12172

http://www.alastore.ala.org/detail.aspx?ID=4209

In fact, even ACRL is leaving print behind

http://crl.acrl.org/http://www.acrl.ala.org/acrlinsider/archives/6466

And bookless libraries spread

http://www.infodocket.com/2013/01/15/bexar-county-texas-bookless-library-gets-county-commissioners-approval/

Bexar County Texas to open a bookless public library, dubbed “BiblioTech”

Ebook sales passed hardcover in 2012(ebooks passed paperback 2 years ago)

Revenue from ebooks exceeded that of printhttp://www.mediabistro.com/galleycat/ebooks-top-hardcover-revenues-in-q1_b53090

And the DRM debate rolls on –

“Major Dutch publisher abandons DRM”

• Will use a watermark, not adobe DRM protection software

• Means buyers can read the books across their devices as well as share it

http://www.thebookseller.com/news/major-dutch-publisher-abandons-drm.html

#pdftribute

Tragedy inspires movement

Choosing our focus

iBooks 3

•Continuous scrolling (evolution in pages) (“changes the game for book-reading, completely”) •Will disrupt mobile reading •Update versions / editions

http://gigaom.com/apple/review-ibooks-3s-new-scrolling-view-collections-sharing/

http://venturebeat.com/2012/12/05/blockbuster-mobile/

http://www.bloomberg.com/news/2012-12-05/blockbuster-is-said-to-beging-selling-phones.html

Pivoting

(Techcrunch) http://techcrunch.com/2012/12/05/as-part-of-its-sad-fight-for-relevance-blockbuster-may-start-selling-mobile-phones-in-its-stores/

Is this how people view libraries’ pivots to survive?

Mobile device as content

(like dvds smart phones also

deliver media).

It can take a long time to admit we were on the wrong side of history.

Or for the market to catch up to consumer standards – library analogy and ebooks

Opportunities on the horizon for libraries to support self publishing

• Train and support iAuthor • Purchase iBooks authored by community

authors

Return of Yahoo!

The return of Flickr

Facebook added auto Photo Synch

To compete w/ Google+, Apple iCloud, and Dropbox. Maybe to mine your photo data.To lengthen your engagement with to social platform.

Cloud plus ___

Instagram comes to the web after years of mobile first/only

Instagram was famously mobile first and was in fact iOS only up until very recently.

Reduction of the “moment”

A hook to draw back to the app

For libraries: •Share Instagram pics and account with broader audience.

•Connect with users though their web profiles. •Like and comment on others’ pics (non mobile staff).

•Add Instagram web profile URL to your links and social profiles/presences.

•Link to individual pictures on sites and Facebook/Twitter/Pinterest etc

Expands Instagram content to less mobile user group - Now people do not need an Instagram account in order to view public profiles and pictures.

Instagram Photo Maps

Focuses on the where, reflecting ongoing trend towards location as a point of interaction and a visual emphasis on place-based self curation.

Loosening the primacy of time sensitivity

The library and technology can come together when the human element and opportunities are prioritized

DOK Library Concept Center in Delft, The Netherlands

Artist in residence at DOK Library Concept Center

It didn’t seem that long ago …

Three years = no longer a trend

Google Field Trip: brings together strengths of augmented reality and ambient location sensitive real world discovery

https://play.google.com/store/apps/details?id=com.nianticproject.scout

Current state of AR and the info now trend

Creating or planning for the environment

Primacy of comfort

Google+ is a hidden success

• The key is that Google+ is integrated throughout the Google experience

http://googleblog.blogspot.nl/2012/12/google-communities-and-photos.html

http://blackanddecker.com/power-tools/BDCS40G.aspx#

“the World’s First Motion-Activated Screwdriver” seems similar to the iPhone’s accelerometer Consumer goods inspired by consumer tech.

Smartphones setting the expectations on varied goods

http://www.blackanddecker.com/PressReleases/black-and-decker-launches-its-first-line-of-tillers_2.aspx

“We’re taking a technology people are familiar with using in motion-sensing video games, smart phones, … and using it in a new and innovative way to create a unique power tool,” said Matt Nestorick, product manager Black & Decker

http://www.oraquick.com/What-is-OraQuick/How-Oral-Testing-Works

Home test: trend of self reliant diffuses the power

http://enabletalk.com/

Tech add-ons to smart phones that help us interact in real world.

Siri-lead revolution – porting the input output method

Commentary on backlash in a world of eroded privacy

https://www.facebook.com/photo.php?fbid=546373695381761&set=a.174309415921526.42901.163571453661989&type=1&theater

Anti surveillance drone hoodie

http://ahprojects.com/projects/stealth-wear

You have the ingredients

What will we build with them?

You have all you need

To make changes

Joe MurphyTech Trend Spotter/Analyst

& Librarian

Twitter: @libraryfuture

libraryfuture@gmail.com

www.linkedin.com/in/libraryfuture

joemurphylibraryfuture.com