The Art of

Social

Media:

LinkedIn

Edition by Guy Kawasaki

LinkedIn is the

unsung hero of

social-media

platforms

Photo credit: JD Hancock/Flickr

REBOOT YOUR BRAIN

Stop thinking of LinkedInas only a place to findjobs make connections, andclose deals. This is muchtoo narrow a view of thenew LinkedIn.

GET SERIOUS

The serious and professional nature ofLinkedIn means that you should not sharequotes or popular memes such as catphotos. You should assume that apotential employer or business partnerwould check your LinkedIn posts someday.

GET NARROW

On LinkedIn, more so than on otherplatforms, it’s a good idea to stayfocused on a few core topics to establishthought leadership. I share content aboutinnovation, entrepreneurship, writing, and technology.

SHUT UPIf you want to rant and rave, troll,and express your strong opinions aboutgun control, women’s rights, climatechange, and terrorism, do it where itdoesn’t matter such as Facebook,Google+, or Twitter. If you cannotcontrol yourself in your posts or inyour comments, then simply shut up.

Photo credit: JD Hancock/Flickr

Words of Wisdom

A good test for everything you do onLinkedIn is, “Would you put this on your resume?”

EMBRACE INTEGRATION

LinkedIn owns SlideShare.

Words of Wisdom

Share your SlideShare presentationsas a short-form LinkedIn update andalso embed them in long-formpublished posts. SlideShare is apowerful way to establish yourprofessional standing, so deploy itas much as you can.

Share your content

Share your LinkedIn posts on

Twitter, Facebook, Pinterest,

Tumblr, and Google+.

Polish your profile

Final tip: If you use the social-media juice of LinkedIn as I’ve described, morepeople will view your profile.

Thus, it’s more important than ever to completeyour profile entirely, keep it up do date, andadd a high-quality photo and cover photo.

No one wants to hire or connect with the blue-head, default profile that screams, “I don’tcare and you shouldn’t either!”

This SlideShare is based on a tiny part of Guy’s book, The Art of Social Media: Power Tips for Power Users with co-author, Peg Fitzpatrick.

If you like it, there’s a lot more from where this came.

On the web at Artof.Social

Additional photos from the stunning photo gallery on Stocksy